电视专题片《逆流而上》作品阐释

发布时间：2018-10-21 20:55

【摘要】：随着社会的快速进步和经济的飞速发展,女性逐渐冲破了自我束缚。越来越多的女性树立起自我发展的意识,成为社会上独立自主的个体。近年来,“大众创业,万众创新”理念深入人心,女性创业者成为中国社会中非常亮眼的群体。本片的主人公刘泮青就是众多女性创业者中最普通的一位。创业动机分为生存型创业和机会型创业,大部分女性创业动机属于生存型创业,而本片主角则属于机会型创业。本可以在日本过上衣食无忧的生活,做相夫教子的家庭主妇,但她选择了去承受创业的压力和与家人两地分离的辛酸。刘泮青所创立的跨境电商公司在运行过程中时常会受到国家政策变化带来的影响,也受到过由于中日紧张关系而带来的误解和资金链断裂带来的打击,但这些困境都没能让刘泮青放弃。作为普通创业者,刘泮青拥有不普通的精神,拥有励志向上的强大精神力量和逆流而上的坚定人生态度。这对受众尤其是女性有极大的激励作用。本片运用纪实化的拍摄手法和现实主义的制作风格,以人物为核心,以创业逆境和不放弃的精神为主题,运用悬念化、故事化的叙事方式,将细节放大,将人性毫无保留展露,时刻吸引受众眼球,调动受众观看积极性,符合受众心理预期和逻辑。并且使用主持人出镜的方式串联整片,用采访的方式架构片子主线,从而拉近与受众之间的距离,引起受众共鸣。
[Abstract]:With the rapid progress of society and the rapid development of economy, women break through their self-restraint gradually. More and more women establish the consciousness of self-development and become independent individuals. In recent years, the concept of "mass entrepreneurship, mass innovation" has been deeply rooted in the hearts of the people, and female entrepreneurs have become a very bright group in Chinese society. The film's protagonist, Liu Panqing, is the most common female entrepreneur. Entrepreneurial motivation is divided into survival entrepreneurship and opportunistic entrepreneurship, most female entrepreneurial motivation belongs to survival entrepreneurship, and the protagonist belongs to opportunistic entrepreneurship. She could have lived a carefree life in Japan as a housewife with a husband and son, but she chose to endure the pressures of starting a business and the bitterness of being separated from her family. The cross-border e-commerce company founded by Liu Pan-ching has often been affected by changes in state policies in the course of its operation, and has also been hit by misunderstandings and financial chain breaks caused by Sino-Japanese tensions. But none of these difficulties made Mr Liu give up. As an ordinary entrepreneur, Liu Pan-ching has an unusual spirit, a strong spiritual force and a strong attitude against the current. This has a great incentive to the audience, especially women. The film uses documentary shooting techniques and realistic production styles, taking characters as the core, taking entrepreneurial adversity and the spirit of not giving up as the theme, using suspense and story narration, amplifying details and unreservedly exposing human nature. Attracting the audience's eyeball and arousing the audience's enthusiasm are in line with the audience's psychological expectation and logic. And the use of the host of the way series the whole film, with the way of interviews to structure the main line of the film, so as to close the distance between the audience, cause audience resonance.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J952

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