跨境电子商务发展与对外贸易模式转型分析

发布时间：2018-10-22 20:01

【摘要】：近年来,社会经济的大幅度发展,跨境电子商务已然成为了一种全新的国际贸易方式以及一种新型的对外贸易模式。它不仅可以有效弥补企业资源进行,还可以对企业现有各项资源充分地进行优化组合,进而对现行的对外贸易产生一定的影响和重组。它缩短了厂商与消费者之间的距离,重新建立了对外贸易的价值链关系,并且通过贸易的主体、生产、方式、成本、风险等方面来改变传统对外贸易的模式。我国传统外贸正通过各种途径向跨境电子商务转型,通过改变传统的思维、运营、营销模式,建立适应自身发展的跨境电子商务与对外贸易模式是必经之途。对扩大对外营销,实现我国外贸的转型升级也具有重大意义。文章将针对跨境电子商务的现状及其与传统贸易模式之间的差异,对我国发展跨境电子商务所面临的问题和改进措施进行分析和论述。
[Abstract]:In recent years, with the rapid development of social economy, cross-border electronic commerce has become a new mode of international trade and a new mode of foreign trade. It can not only effectively compensate for the enterprise resources, but also can optimize the existing resources of the enterprise, and then have a certain impact and reorganization on the current foreign trade. It shortens the distance between manufacturer and consumer, reestablishes the value chain relationship of foreign trade, and changes the mode of traditional foreign trade through the aspects of main body, production, mode, cost, risk and so on. China's traditional foreign trade is transforming to cross-border electronic commerce through various channels. It is necessary to change the traditional mode of thinking, operation and marketing, and to establish a mode of cross-border electronic commerce and foreign trade that can adapt to its own development. It is also of great significance to expand foreign marketing and realize the transformation and upgrading of China's foreign trade. Aiming at the present situation of cross-border electronic commerce and the difference between it and the traditional trade mode, this paper analyzes and discusses the problems and improvement measures in developing cross-border electronic commerce in China.
【作者单位】：河南经贸职业学院;
【分类号】：F724.6

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