电子商务小微企业成长路径研究
发布时间：2018-10-26 16:03
【摘要】：小微企业在国民经济中占有重要的地位,目前从事电子商务的企业中90%以上是小微企业。因此推动小微企业电子商务发展,不仅可以促进就业稳定社会,同时对国民经济的贡献也是深远的。本文通过实例对目前热度较高的小微企业如何进入电子商务进行解析。 首先,文章通过数宇先对小微企业在目前在国民经济中的地位进行了论述,同时从电子商务本身的特点出发，阐述了小微企业发展电子商务的必要性。也分析了目前电子商务活动中小微企业的现状,以及遇到的主要问题。 其次,文章中阐述了电子商务定义,以及主要的特点特征。对小微企业的划分也进行了相应的明确。研究中采用了当前电子商务领域著名的长尾理论,诠释目前电子商务活动中的诸多问题,并使用这里理论如何解决好相应的长尾商品的问题。 再次,文章采用实例分析的方式对小微企业如何开展电子商务活动进行分析探讨。深入分析在淘宝开店的ABC公司实例,比较清晰的列举了目前ABC公司的主要问题,和深入分析如何解决遇到的问题获得发展和成长。淘宝是目前最成功的电子商务平台,有近600万家小微企业聚集在这个平台下,因此研究淘宝平台的小微企业发展具有广泛的示范意义。 通过ABC公司的实例,总结出一般小微企业进入电子商务领域应该遵循的一般路径。应该做什么准备?如何开始?如何推动发展?会遇到什么样的问题……等等。小微企业从事电子商务活动,如何构建架构,人员如何分工,经历哪些主要阶段,以及不同阶段的工作重心都有所论述。这些分析和结论对其他企业进入电子商务具有较好的借鉴意义。 最后,对小微企业电子商务的未来趋势进行了展望。新技术的趋势会向更好的互动性发展,同时电子商务的媒介也将变的多样化,厂家、商家、消费者之间的关系将更加扁平化等等。展望未来也是对当前最好的指导,企业对自身竞争优势能够从战略角度进行解析,以保持长久的竞争力。 本文的贡献主要有以下的2个方面： (1)分析小微企业在电子商务的发展现状,以及如何突破发展瓶颈,找到更广阔的发展空间。小微企业在电子商务领域的研究目前比较少,将为他人在此领域的研究奠定基础。 (2)通过ABC公司在电子商务领域的成长路径的研究和分析,给广大小微企业树立的非常好的示范意义,通过总结ABC公司的成长经验,能够给其他小微企业以有效的借鉴。 由于电子商务起步时间短,成型的理论和实践均比较少，，电子商务的研究仍然处在边发展边研究的过程中。加上研究时间比较短,本文中不免有些不足之处,敬请专家老师们指正
[Abstract]:Small and micro enterprises occupy an important position in the national economy. At present, more than 90% of the enterprises engaged in e-commerce are small and micro enterprises. Therefore, to promote the development of electronic commerce of small and micro enterprises can not only promote employment and stability of society, but also make a profound contribution to the national economy. This paper analyzes how small and micro enterprises with high heat can enter e-commerce through examples. First of all, the paper discusses the status of small and micro enterprises in the national economy by means of the number of Yu, and at the same time, from the characteristics of electronic commerce, expounds the necessity of the development of electronic commerce for small and micro enterprises. It also analyzes the current situation of small and micro enterprises in e-commerce activities and the main problems encountered. Secondly, the article expounds the definition of e-commerce, as well as the main characteristics. The division of small and micro enterprises is also clear. In this paper, the famous long tail theory in the field of electronic commerce is used to explain many problems in the current electronic commerce activities, and how to solve the problem of the long tail goods with this theory. Thirdly, this paper analyzes and discusses how small and micro enterprises carry out e-business activities by case study. This paper deeply analyzes the example of ABC company in Taobao, lists the main problems of ABC company at present, and analyzes how to solve the problems encountered to obtain development and growth. Taobao is the most successful e-commerce platform at present, there are nearly 6 million small and micro enterprises gathered under this platform, so the development of small and micro enterprises on Taobao platform has extensive demonstration significance. Through the example of ABC Company, this paper summarizes the general path that small and micro enterprises should follow in the field of electronic commerce. What should we do? How to start? How to promote development? What kind of problems will be encountered? Wait Small and micro enterprises engaged in e-commerce activities, how to build a structure, how personnel division of labor, which major stages, as well as the different stages of the focus of work have been discussed. These analyses and conclusions have good reference significance for other enterprises to enter e-commerce. Finally, the future trend of small and micro-enterprise e-commerce is prospected. The trend of new technology will be more interactive, at the same time, the media of electronic commerce will also become diversified, the relationship between manufacturers, merchants, consumers will be more flattened and so on. Looking forward to the future is also the best guidance for the present. Enterprises can analyze their own competitive advantages from a strategic point of view in order to maintain long-term competitiveness. The contributions of this paper are as follows: (1) analyze the current situation of the development of small and micro enterprises in electronic commerce, and how to break through the bottleneck of development and find a broader space for development. The research of small and micro enterprises in the field of e-commerce is relatively few at present, which will lay the foundation for others to study in this field. (2) through the research and analysis of the growth path of ABC Company in the field of electronic commerce, it sets up a very good demonstration meaning for the vast number of small and micro enterprises. By summing up the growth experience of ABC Company, it can be used for reference by other small and micro enterprises. Due to the short starting time of electronic commerce and less theory and practice of forming, the research of electronic commerce is still in the process of developing and researching. In addition, the research time is relatively short, there are some shortcomings in this article, please ask the experts and teachers to correct.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F276.3;F724.6
本文编号：2296264
[Abstract]:Small and micro enterprises occupy an important position in the national economy. At present, more than 90% of the enterprises engaged in e-commerce are small and micro enterprises. Therefore, to promote the development of electronic commerce of small and micro enterprises can not only promote employment and stability of society, but also make a profound contribution to the national economy. This paper analyzes how small and micro enterprises with high heat can enter e-commerce through examples. First of all, the paper discusses the status of small and micro enterprises in the national economy by means of the number of Yu, and at the same time, from the characteristics of electronic commerce, expounds the necessity of the development of electronic commerce for small and micro enterprises. It also analyzes the current situation of small and micro enterprises in e-commerce activities and the main problems encountered. Secondly, the article expounds the definition of e-commerce, as well as the main characteristics. The division of small and micro enterprises is also clear. In this paper, the famous long tail theory in the field of electronic commerce is used to explain many problems in the current electronic commerce activities, and how to solve the problem of the long tail goods with this theory. Thirdly, this paper analyzes and discusses how small and micro enterprises carry out e-business activities by case study. This paper deeply analyzes the example of ABC company in Taobao, lists the main problems of ABC company at present, and analyzes how to solve the problems encountered to obtain development and growth. Taobao is the most successful e-commerce platform at present, there are nearly 6 million small and micro enterprises gathered under this platform, so the development of small and micro enterprises on Taobao platform has extensive demonstration significance. Through the example of ABC Company, this paper summarizes the general path that small and micro enterprises should follow in the field of electronic commerce. What should we do? How to start? How to promote development? What kind of problems will be encountered? Wait Small and micro enterprises engaged in e-commerce activities, how to build a structure, how personnel division of labor, which major stages, as well as the different stages of the focus of work have been discussed. These analyses and conclusions have good reference significance for other enterprises to enter e-commerce. Finally, the future trend of small and micro-enterprise e-commerce is prospected. The trend of new technology will be more interactive, at the same time, the media of electronic commerce will also become diversified, the relationship between manufacturers, merchants, consumers will be more flattened and so on. Looking forward to the future is also the best guidance for the present. Enterprises can analyze their own competitive advantages from a strategic point of view in order to maintain long-term competitiveness. The contributions of this paper are as follows: (1) analyze the current situation of the development of small and micro enterprises in electronic commerce, and how to break through the bottleneck of development and find a broader space for development. The research of small and micro enterprises in the field of e-commerce is relatively few at present, which will lay the foundation for others to study in this field. (2) through the research and analysis of the growth path of ABC Company in the field of electronic commerce, it sets up a very good demonstration meaning for the vast number of small and micro enterprises. By summing up the growth experience of ABC Company, it can be used for reference by other small and micro enterprises. Due to the short starting time of electronic commerce and less theory and practice of forming, the research of electronic commerce is still in the process of developing and researching. In addition, the research time is relatively short, there are some shortcomings in this article, please ask the experts and teachers to correct.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F276.3;F724.6
【引证文献】
相关博士学位论文 前1条
1 龚志周;电子商务创业压力及其对创业绩效影响研究[D];浙江大学;2005年
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