刍议电商信誉的制度化管理
发布时间：2018-10-30 14:14
【摘要】：随着互联网广泛普及和消费观念的转变,电子商务迅猛发展,在线购物日益成为人们日常生活的一部分。但是,由于电商网络平台建设存在监管不力、制度不完善等明显缺陷,成为阻碍电子商务市场发展的最主要因素。因此,完善电子商务信誉的制度化建设,加强在线购物消费者信心,可提高我国电子商务和在线购物的健康发展水平。本文以电商信誉的制度化管理为研究对象,通过分析电子商务环境对信用的影响,研究当前我国电商信誉的管理模式,并提出电商信誉制度化管理的相应措施与对策,力求不断完善电子商务的信誉制度化建设。
[Abstract]:With the popularization of Internet and the change of consumption concept, E-commerce is developing rapidly, and online shopping is becoming a part of people's daily life. However, there are obvious defects in the construction of e-commerce network platform, such as weak supervision, imperfect system and so on, which are the main factors hindering the development of e-commerce market. Therefore, perfecting the systematization of electronic commerce reputation and strengthening the confidence of online shopping consumers can improve the healthy development level of electronic commerce and online shopping in our country. This paper takes the systematization management of e-commerce reputation as the research object, analyzes the influence of e-commerce environment on credit, studies the current management mode of e-commerce reputation in our country, and puts forward the corresponding measures and countermeasures for the institutionalized management of e-commerce reputation. Strive to constantly improve the credibility of electronic commerce institutionalized construction.
【作者单位】： 成都东软学院;
【分类号】：F724.6
本文编号：2300233
[Abstract]:With the popularization of Internet and the change of consumption concept, E-commerce is developing rapidly, and online shopping is becoming a part of people's daily life. However, there are obvious defects in the construction of e-commerce network platform, such as weak supervision, imperfect system and so on, which are the main factors hindering the development of e-commerce market. Therefore, perfecting the systematization of electronic commerce reputation and strengthening the confidence of online shopping consumers can improve the healthy development level of electronic commerce and online shopping in our country. This paper takes the systematization management of e-commerce reputation as the research object, analyzes the influence of e-commerce environment on credit, studies the current management mode of e-commerce reputation in our country, and puts forward the corresponding measures and countermeasures for the institutionalized management of e-commerce reputation. Strive to constantly improve the credibility of electronic commerce institutionalized construction.
【作者单位】： 成都东软学院;
【分类号】：F724.6
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