基于跨境电商的中小企业竞争力分析

发布时间：2018-11-08 07:40

【摘要】：近年来,随着科技的不断发展,互联网的应用也越来越广泛,通过互联网发展的跨境电子商务业务也从刚开始的星星之火逐渐燎燃。在我国当前严峻的外贸形势下,跨境电子商务的出现给我国的中小企业开展国际贸易带来了新的机遇,跨境电商打破了先前传统贸易成本高、利润低、订单周期长、商家与客户信息不对称的局限,极大程度地提升了各国国际贸易的便利性,跨境电商在扩大品牌知名度、扩大国际市场份额等方面对我国的中小企业都有很大的影响,而这些因素都直接或间接的影响着中小企业的竞争力。因此,在当前形势之下来研究中小企业的竞争力应当结合跨境电商的影响。首先,本文阐述了论文的研究背景和意义并对国内外相关领域的研究做了分析总结,对于本文中涉及到的相关概念和理论基础做了详细的介绍。其次,从发展规模、贸易环境、政策环境等多个方面综合分析了中小企业应用跨境电商的现状。最后通过问卷调查的方式(电话或者电子邮件)调查了75家中小企业获取所需数据,历年学者将电子商务影响中小企业的因素归结为客户、信息、技术、战略、信誉等,本文再结合跨境电商的特点构建了评价竞争力的指标体系,通过SPSS因子分析法对各省市的竞争力进行定量分析与评价,根据分析出的结果找出中小企业发展跨境电子商务的主要影响因素,提出中小企业竞争力如何实现提升的有益意见、具有一定的研究意义。
[Abstract]:In recent years, with the development of science and technology, the application of Internet is becoming more and more extensive. In the current severe foreign trade situation of our country, the emergence of cross-border electronic commerce brings new opportunities for the small and medium-sized enterprises of our country to carry out international trade. Cross-border e-commerce breaks the traditional trade cost, low profit, long order period, the traditional trade cost is high, the profit is low, and the order period is long. The limitations of asymmetric information between businesses and customers greatly enhance the convenience of international trade in various countries. Cross-border e-commerce has a great impact on small and medium-sized enterprises in China in expanding brand awareness and expanding international market share. These factors are directly or indirectly affecting the competitiveness of small and medium-sized enterprises. Therefore, in the current situation to study the competitiveness of SMEs should be combined with the impact of cross-border e-commerce. First of all, this paper describes the research background and significance of the paper, and domestic and foreign related fields of research have been analyzed and summarized, the related concepts and theoretical basis involved in this paper have been introduced in detail. Secondly, the paper analyzes the status quo of the application of cross-border e-commerce in small and medium-sized enterprises from the aspects of development scale, trade environment, policy environment and so on. In the end, 75 SMEs were surveyed by questionnaire (telephone or email) to obtain the required data. Scholars over the years attributed the factors affecting SMEs to customer, information, technology, strategy, reputation, etc. Combined with the characteristics of cross-border ecommerce, this paper constructs an index system to evaluate the competitiveness of provinces and cities, and makes a quantitative analysis and evaluation of the competitiveness of various provinces and cities by SPSS factor analysis. According to the results of the analysis, it is of great significance to find out the main factors influencing the development of cross-border electronic commerce in small and medium-sized enterprises, and to put forward some useful suggestions on how to enhance the competitiveness of small and medium-sized enterprises.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F276.3;F271

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