我国中小企业发展电子商务策略研究
发布时间：2018-11-10 09:22
【摘要】：20世纪是经济高速发展,信息化高速发展的时代,也是电子商务高速发展的时代,近十五年来,电子商务的快速发展,带来了全新的商业模式,改变了人民的消费方式。欧美等发达国家最先开始引入电子商务的概念并将其推广开来,而随着中国互联网用户的增加,电子商务也慢慢的被扩散,越来越多的企业开始把电子商务应用到营销和管理中,给我国企业的发展带来很大的机遇。 中小企业的发展一直都是国家关注的重点,中小企业的健康发展对国民经济的增长起着至关重要的作用,但其所处的环境以及自身的一些弱点,不管是在国内还是国际市场,都面临着很多的竞争。中小企业可以借助电子商务的应用提升自身的竞争力,在市场上能够站稳住脚跟。但同时中小企业在发展的过程中也存在一些问题,政策法规不够完善,企业自身发展意识不够,专业人才的缺乏等,这些问题需要政府和企业一起探讨解决的办法,本文就完善和推进中小企业电子商务发展的对策方面提出一些自己的见解。
[Abstract]:The 20th century is the era of rapid economic development, rapid development of information technology, and also the era of rapid development of electronic commerce. In the past 15 years, the rapid development of electronic commerce has brought a new business model and changed the way people consume. Developed countries such as Europe and America first began to introduce the concept of electronic commerce and spread it, but with the increase of Internet users in China, electronic commerce has been gradually spread. More and more enterprises begin to apply electronic commerce to marketing and management, which brings great opportunities to the development of Chinese enterprises. The development of small and medium-sized enterprises has always been the focus of national attention. The healthy development of small and medium-sized enterprises plays a vital role in the growth of the national economy, but its environment and its own weaknesses, whether in the domestic or international markets, Are facing a lot of competition. Small and medium-sized enterprises can use the application of e-commerce to enhance their competitiveness, in the market can stand firm heel. But at the same time, there are also some problems in the development of small and medium-sized enterprises, such as inadequate policies and regulations, insufficient awareness of their own development, lack of professional personnel, etc. These problems need the government and enterprises to discuss and solve these problems together. This paper puts forward some opinions on how to improve and promote the development of e-business.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F276.3;F724.6
本文编号：2322033
[Abstract]:The 20th century is the era of rapid economic development, rapid development of information technology, and also the era of rapid development of electronic commerce. In the past 15 years, the rapid development of electronic commerce has brought a new business model and changed the way people consume. Developed countries such as Europe and America first began to introduce the concept of electronic commerce and spread it, but with the increase of Internet users in China, electronic commerce has been gradually spread. More and more enterprises begin to apply electronic commerce to marketing and management, which brings great opportunities to the development of Chinese enterprises. The development of small and medium-sized enterprises has always been the focus of national attention. The healthy development of small and medium-sized enterprises plays a vital role in the growth of the national economy, but its environment and its own weaknesses, whether in the domestic or international markets, Are facing a lot of competition. Small and medium-sized enterprises can use the application of e-commerce to enhance their competitiveness, in the market can stand firm heel. But at the same time, there are also some problems in the development of small and medium-sized enterprises, such as inadequate policies and regulations, insufficient awareness of their own development, lack of professional personnel, etc. These problems need the government and enterprises to discuss and solve these problems together. This paper puts forward some opinions on how to improve and promote the development of e-business.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F276.3;F724.6
【引证文献】
相关期刊论文 前1条
1 汪昕华;;中小企业电子商务发展现状与对策初探[J];商场现代化;2012年33期
相关硕士学位论文 前1条
1 金春深;小微企业融资问题研究[D];吉林财经大学;2013年
，本文编号：2322033
本文链接：https://www.wllwen.com/jingjilunwen/dianzishangwulunwen/2322033.html
