互联网背景下茶叶企业电子商务模式分析

发布时间：2018-11-18 14:46

【摘要】：2000年以后,中国的互联网迅速崛起,目前为止,中国的互联网普及率世界第一,互联网用户也是世界第一。为何中国能够在互联网领域弯道超车,这和整个中国经济结构大环境有着千丝万缕的关系。总之,在中国的大环境下,互联网更具有爆发性和颠覆性,如今成长起来的大公司,无一不是依靠于互联网迅速崛起的。对于茶叶等传统企业,也应该顺势而为,积极地加入到互联网大潮当中,才能赢得更大的市场,获得更快更远的发展。目前,互联网平台上的大型茶叶企业基本是以批发为主,也有一些线上的茶叶销售企业,但是,本质上还是原来的线下茶叶零售商搬到线上销售,这对整个茶叶企业来说,本质上并没有改变。互联网带来效率的提升,拉近了消费者和生产者的距离,所以,对于一些传统的茶叶企业应该拥抱这种变化,需要从批发到零售转型,只有跨过中间环节,才能借助互联网的效率优势,迅速发展起来。
[Abstract]:After 2000, the Internet of China rose rapidly, so far, China's Internet penetration rate is the first in the world, Internet users are also the first in the world. Why China has been able to overtake in the Internet is inextricably linked to the broader structural environment of China's economy. In short, in China's environment, the Internet is more explosive and subversive, growing up today, all big companies are relying on the rapid rise of the Internet. For traditional enterprises such as tea, we should also follow the trend and actively join the Internet tide in order to win a bigger market and achieve faster and further development. At present, the major tea enterprises on the Internet platform are basically wholesale, and there are also some online tea sales enterprises. However, essentially, the original offline tea retailers have moved to online sales, which is for the entire tea enterprise. There has been no change in nature. The increase in efficiency brought by the Internet has narrowed the gap between consumers and producers, so for some traditional tea companies to embrace this change, they need to transform from wholesale to retail, only through the intermediate link. Only by virtue of the efficiency advantage of the Internet, the rapid development.
【作者单位】：河北化工医药职业技术学院经济管理系;
【分类号】：F426.82;F724.6

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