电子商务提升黑龙江中小企业跨国经营竞争力的研究

发布时间：2018-12-11 16:06

【摘要】：随着信息技术的快速发展,电子商务逐步踏入全球经济贸易舞台。电子商务以网络为传播媒介,比起传统商业模式,拥有低成本、高效率、系统化等等优势所在,对中小企业的国际化进程产生了深远的影响。后危机时代,世界经济体系的变革调整不断加剧,这对中小企业的跨国经营提出了更高的要求。中小企业在跨国经营活动中,往往面对着融资渠道狭窄、信息收集效率低下、抵御风险能力不足等诸多劣势,电子商务的应用却为其带来了崭新的机遇。经过飞速发展,电子商务已被规划为国家大力培育的战略性新兴产业之一,成为广大中小企业控制经营成本、提升管理效率、拓宽海外市场以及创新运营模式的有力手段,是提升跨国经营竞争力、促进经济可持续创新发展的重要途径,对于中小企业开展跨国经营具有非常重要的作用。因此,黑龙江中小企业应充分利用电子商务寻求自身发展,提升企业跨国经营竞争力。本文主要从企业跨国经营竞争力相关理论、比较优势理论及其变迁、小规模技术理论出发,理论分析与实证分析相结合,对中小企业跨国经营竞争力现状及电子商务提升中小企业跨国经营竞争力的作用机理进行分析,并探讨了电子商务提升中小企业跨国经营竞争力的实现机制。通过对黑龙江中小企业跨国经营及应用电子商务的现状分析总结黑龙江中小企业跨国经营应用电子商务所存在的问题,包括宏观规划和远期战略预测、竞争意识、基础设施、社会配套服务体系、专业人才储备上存在的问题。通过建立中小企业跨国经营竞争力评价指标体系,构建跨国经营竞争力评价模型,对黑龙江中小企业跨国经营竞争力进行实证分析。黑龙江中小企业应用电子商务提高跨国经营竞争力,应从政府层面、行业层面、企业层面三个方面提出提升黑龙江省中小企业跨国经营竞争力的实施对策。电子商务提升黑龙江省中小企业跨国经营竞争力的研究,有利于黑龙江省扩大沿边开放,培育对外经贸合作竞争新优势。
[Abstract]:With the rapid development of information technology, e-commerce is stepping into the stage of global economy and trade. E-commerce takes the network as the medium of communication, has the advantage of low cost, high efficiency, systematization and so on, compared with the traditional business model, which has a profound impact on the internationalization process of small and medium-sized enterprises. In the post-crisis era, the transformation and adjustment of the world economic system has been intensified, which puts forward higher requirements for the transnational management of small and medium-sized enterprises. In the transnational operation, SMEs often face many disadvantages, such as narrow financing channels, low efficiency of information collection, insufficient ability to resist risks and so on. However, the application of electronic commerce has brought them new opportunities. After rapid development, electronic commerce has been planned as one of the strategic emerging industries cultivated by the country. It has become a powerful means for small and medium-sized enterprises to control operating costs, improve management efficiency, broaden overseas markets and innovate operation models. It is an important way to improve the competitiveness of transnational operation and promote the sustainable development of economy. It plays a very important role in the transnational operation of small and medium-sized enterprises. Therefore, Heilongjiang small and medium-sized enterprises should make full use of e-commerce to seek their own development and enhance their transnational management competitiveness. This paper mainly starts from the theories of transnational competitiveness, comparative advantage theory and its changes, small scale technology theory, theoretical analysis and empirical analysis. This paper analyzes the present situation of transnational management competitiveness of small and medium-sized enterprises and the function mechanism of electronic commerce to enhance the transnational management competitiveness of small and medium-sized enterprises, and probes into the realization mechanism of electronic commerce to enhance the transnational management competitiveness of small and medium-sized enterprises. By analyzing the current situation of transnational management and application of electronic commerce in Heilongjiang small and medium-sized enterprises, the paper summarizes the existing problems of transnational management and application of electronic commerce in Heilongjiang small and medium-sized enterprises, including macro planning and long-term strategic prediction, competitive consciousness, infrastructure, etc. Social supporting service system, professional talent reserve problems. Through establishing the evaluation index system of transnational management competitiveness of small and medium-sized enterprises and constructing the evaluation model of transnational management competitiveness, this paper makes an empirical analysis of the transnational management competitiveness of small and medium-sized enterprises in Heilongjiang Province. In order to improve the transnational management competitiveness of small and medium-sized enterprises in Heilongjiang Province, the countermeasures should be put forward from three aspects: government level, industry level and enterprise level. The study of electronic commerce to enhance the transnational management competitiveness of small and medium-sized enterprises in Heilongjiang Province is beneficial to expand the border opening and foster the new competitive advantage of foreign trade and economic cooperation in Heilongjiang Province.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F276.3

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