中国X家族企业基于电子商务发展环境下转型策略的研究

发布时间：2018-12-18 13:20

【摘要】：我国直到20世纪70年代末到80年代初,才掀起了第一次家庭经营的浪潮。随着私营经济在国民经济中地位的不断提高,在私营经济中占据绝大比例的家族企业得到了空前的发展。同时,私营经济在就业贡献上所占的比例也越来越高。全社会每100个新增就业者从1989年的0.07人流向私营企业增至2001年的33人。X家族企业始创于1996年,十余年来持续跨越式发展,已成为以汽车生产制造、手机芯片制造、大型商贸、餐饮娱乐、物流仓储、星级酒店、光伏产业经营为一体的家族企业企业公司。X家族企业如何在市场中生存及发展,找寻到适合自身发展的策略就是本文关注的核心问题。首先,研究汽车发展和汽车电子商务的相关理论,在此基础上研究汽车基于电子商务发展的转型策略研究的必要性和意义。其次,对X家族企业公司的外部PEST环境、内部核心竞争力资源情况进行梳理,采用SWOT矩阵等分析工具,得到X家族企业转型方向。然后,研究X家族企业基于电子商务发展的策略定位和策略目标、进行公司层面的转型策略设计。接着,研究X家族企业基于电子商务发展的策略实施与保障,公司层面主要体现在整合公司资源设立专业投融资公司为公司各单位提供融资,业务层面主要体现在进入新能源汽车、智能汽车、汽车电子商务配套等发展前景较好的领域,职能层面体现在产品开发、人力资源、营销、信息化等方面的策略,为了应对上述策略失效的情况同时提出后备策略。最后,阐述了X家族企业对于电子商务转型策略发展的意义,希望为家族企业和汽车企业转型发展起到示范作用。
[Abstract]:It was not until the end of 1970s to the beginning of 1980's that the first wave of family management was raised in China. With the improvement of the status of private economy in the national economy, the family business, which accounts for most of the private economy, has been developed unprecedentedly. At the same time, the share of private economy in employment contribution is also increasing. Every 100 new employees in the whole society went to private enterprises from 0.07 in 1989 to 33 in 2001.The X family business was founded in 1996 and has developed by leaps and bounds for more than a decade. Large business, catering, entertainment, logistics, warehousing, star hotels, photovoltaic industry as one of the family business companies. X family business in the market how to survive and develop, To find a strategy suitable for their own development is the core problem of this paper. First of all, the paper studies the theory of automobile development and automobile electronic commerce, and then studies the necessity and significance of the transformation strategy of automobile based on the development of electronic commerce. Secondly, the external PEST environment and internal core competitiveness resources of X family firm are combed, and the transformation direction of X family firm is obtained by using SWOT matrix and other analysis tools. Then, this paper studies the strategy orientation and strategy goal of X family firm based on the development of e-commerce, and designs the transformation strategy at the company level. Then, the paper studies the implementation and protection of the X family enterprise based on the development of electronic commerce. The corporate level is mainly reflected in the integration of company resources, the establishment of professional investment and financing companies to provide financing for the various units of the company. The business level mainly embodies in entering the new energy vehicle, the intelligent automobile, the automobile electronic commerce matching and so on the development prospect domain, the function level manifests in the product development, the human resources, the marketing, the informationization and so on the strategy, In order to deal with the failure of the above strategy, a backup strategy is proposed at the same time. Finally, the significance of X family business for the development of E-commerce transformation strategy is expounded, hoping to play an exemplary role in the transformation and development of family enterprises and automobile enterprises.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F279.26;F724.6

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