项目驱动的电子商务模块化教学模式的研究与实践

发布时间：2018-12-21 20:51

【摘要】：地方本科高校要实现向应用技术型高校的成功转型,必须深化教学改革。电子商务专业传统教学模式存在三大痛点,改革势在必行。为此,本文提出"项目驱动的电子商务模块化教学模式",简称CPM教学模式。该模式包含实践课程群(C)、项目驱动(P)、模块化教学(M)三个要素。CPM教学模式强调以实践课程群为核心,以校企合作电子商务真实项目为驱动,通过三大教学模块实施教学过程,从而形成"理论—实训—实践"的教学闭环。在提出CPM教学模式结构框架、实施流程的基础上,以上海杉达学院电子商务专业为例阐述了CPM教学模式的实践应用,重点分析了其实施框架及实施效果。作为对当前职业教育主流教学模式进行深度融合的产物,CPM教学模式为现代职业教育背景下应用型本科电子商务专业的教学模式和人才培养提供了新的思路和方法。
[Abstract]:It is necessary to deepen the teaching reform in order to realize the successful transformation from the local undergraduate universities to the applied technology colleges and universities. There are three painful points in the traditional teaching mode of e-commerce specialty, so it is imperative to reform. Therefore, this paper puts forward the "project-driven electronic commerce modular teaching mode", referred to as CPM teaching mode. The model consists of three elements: the practical course group (C), project drives the (P), modular teaching (M). The CPM teaching model emphasizes that the practice course group is the core, and the real project of cooperation between school and enterprise in electronic commerce is the driving force. Through the implementation of the teaching process of three teaching modules, the closed loop of "theory-practice-practice" teaching is formed. On the basis of putting forward the structure and process of CPM teaching mode, this paper expounds the practical application of CPM teaching mode with an example of electronic commerce major of Shanghai Huanda University, and analyzes its implementation framework and effect. As the product of the deep integration of the current mainstream teaching mode of vocational education, the CPM teaching mode provides new ideas and methods for the teaching mode and talent training of applied undergraduate e-commerce specialty under the background of modern vocational education.
【作者单位】：上海杉达学院信息科学与技术学院;
【基金】：2015年上海市教育科研重大课题(D1503) 2014年上海杉达学院本科教育教学改革项目
【分类号】：F713.36-4;G642.4

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