电子商务背景下的曲阜地区农村物流配送体系的关键问题研究

发布时间：2018-12-28 18:08

【摘要】：电子商务正完整撬动我们所能想象的所有商业的边界,电子商务的发展离不开物流的支持。在我国,物流业起步较晚,基础设施不够完善,资源整合力度不够,物流可达性低,这些都使得电子商务的发展不得不放慢速度。随着移动互联网的普及,农村居民可以像城市居民一样自由网购,但由于我国农村面积广大,人口多且分散的特殊特点,物流配送成为限制电子商务向农村进一步发展的壁垒,为了电子商务在农村的深入推广,释放压抑许久的购物需求,有必要对农村的物流配送问题进行研究。本文通过理论介绍,对所研究的电子商务背景下的农村物流配送体系做出界定,分析了国内外农村物流建设的经验。然后结合曲阜地区经济社会发展现状,按照商品类别阐明了现阶段的配送方式和状况,指出一些导致配送成本高的问题及原因;在实际调查访问基础上将调查结果整理得出交易现状,然后用趋势预测法做出预测,指出物流配送提高的潜力。分析过后提出建立一套以当地经济发展需求为背景,以当地实际地理环境和发展政策为基础,借助现有基础设施和资源,整合一切可利用力量,以最少的投资构建起一个能够满足未来若干年内电子商务下农村物流配送需求的完整高效低耗的农村物流配送体系,提出电子商务背景下曲阜地区农村物流配送体系构建的关键问题。从曲阜地区农村物流配送体系的架构设计、基础设施管理、网络布局和物流信息平台四个方面进行合理规划、设计与阐释,构建出一个为电子商务交易服务的农村物流配送网络的组织框架,并根据实际情况针对一些本地区特有的问题给出相应的解决方案。最后以个人网购和零售商订货为例进行模拟,较现阶段配送凸显出本配送体系对于个人消费者可节省等待时间对于零售商可节省物流成本等优点。将本课题研究成果应用到实际中后可满足当前以及未来几年本地农村物流配送的需求,并具备可持续发展性。
[Abstract]:E-commerce is fully leveraging all the commercial boundaries we can imagine, and the development of e-commerce can not be separated from the support of logistics. In our country, the logistics industry starts late, the infrastructure is not perfect, the resources integration is not enough, the logistics accessibility is low, all these make the development of electronic commerce have to slow down. With the popularity of mobile Internet, rural residents can buy online as freely as urban residents. However, due to the special characteristics of large rural area, large population and scattered population, logistics distribution has become a barrier to the further development of e-commerce to rural areas. In order to further promote e-commerce in rural areas and release the long-suppressed demand for shopping, it is necessary to study the logistics distribution in rural areas. Through the theoretical introduction, this paper defines the rural logistics distribution system under the background of e-commerce, and analyzes the experience of rural logistics construction at home and abroad. Then according to the current situation of economic and social development in Qufu area, this paper clarifies the distribution mode and condition according to the commodity category, and points out some problems and reasons that lead to the high distribution cost. On the basis of the actual investigation and interview, the author collates the survey results to obtain the current situation of the transaction, and then uses the trend forecasting method to make the prediction, and points out the potential of improving the logistics distribution. As a result of the analysis, it is proposed to establish a set of integrated capacities based on local economic development needs, local physical geography and development policies, with the help of existing infrastructure and resources, With the least investment, a complete, efficient and low consumption rural logistics distribution system can meet the needs of rural logistics distribution under e-commerce in the coming years. This paper puts forward the key problems in the construction of rural logistics distribution system in Qufu area under the background of e-commerce. From Qufu area rural logistics distribution system structure design, infrastructure management, network layout and logistics information platform for reasonable planning, design and interpretation, An organization framework of rural logistics and distribution network serving for e-commerce transaction is constructed, and the corresponding solutions are given according to the actual situation in view of some specific problems in this area. Finally, the simulation of individual online shopping and retailer ordering shows that this distribution system can save the waiting time for individual consumers and retailers can save logistics cost. Applying the research results to the practice can meet the needs of local rural logistics distribution in the current and future years, and have sustainable development.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F326.6

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