基于WebSphere Commerce技术的电子商务系统的设计
发布时间：2019-02-19 14:10
【摘要】：随着互联网的普及,越来越多的人选择网上购物。各商家网上商店的竞争也是如火如荼。电子商务的崛起对我国传统百货业是一个巨大的挑战,电子商务正在对消费者的消费习惯产生影响,面对激烈的竞争,向电子商务领域转型是传统百货业的必经之路,要求百货企业能够发挥自身优势找准市场定位,克服自身条件限制,在电子商务领域稳步发展,使传统百货业具有鲜活的发展动力,实现转型后的飞跃。而本文所设计的WebSphere Commerce技术下的电子商务系统正是在这样一种需要下产生的,它不再是简单的在线销售,它是要跨所有渠道(包括移动手机、社交网站和实体店等)提供一个统一的购物体验。WebSphere Commerce商务系统可以帮助企业通过先进的Web商店、营销和销售为客户提供一个无缝的跨渠道购物体验,同时在所有数字网络和实体店拓展品牌。本文结合百货公司业务需求,一方面对WebSphere Commerce技术下的电子商务系统的应用开发技术进行了研究,包括WEB服务器、WEB应用服务器WAS、后台数据库DB2UDB等在内的解决方案;另一方面对所述电子商务系统进行了设计。对电子商务平台的架构设计部分,包括架构图的设计、系统组件模型、系统操作模型等内容;对电子商务平台功能的设计,包括对产品内容管理、营销管理、订单管理、会员管理、开发环境等的分析和设计。利用WebSphere Commerce可以快捷、简便、高效的建立、运行和管理维护电子商务站点,并开展B2B或B2C各项业务。
[Abstract]:With the popularity of the Internet, more and more people choose online shopping. The competition of online stores is also in full swing. The rise of electronic commerce is a great challenge to the traditional department store industry of our country. The electronic commerce is having an influence on the consumer's consumption habits. Facing the fierce competition, the transition to the field of electronic commerce is the only way of the traditional department store industry. The department store enterprises are required to exert their advantages to find the correct market position, overcome their own constraints, develop steadily in the field of electronic commerce, make the traditional department stores have a fresh development power, and realize the leap after the transformation. The electronic commerce system based on WebSphere Commerce technology designed in this paper is generated under such a need. It is no longer a simple online sales, it is to cross all channels (including mobile phones, mobile phones, Social networking sites, physical stores, etc.) to provide a unified shopping experience. WebSphere Commerce business system can help enterprises provide customers with a seamless cross-channel shopping experience through advanced Web stores, marketing and sales. At the same time in all digital networks and physical stores to expand the brand. Based on the business requirement of department store, on the one hand, this paper studies the application and development technology of electronic commerce system under WebSphere Commerce technology, including WEB server, WEB application server WAS, backstage database DB2UDB and so on. On the other hand, the e-commerce system is designed. The framework design of e-commerce platform, including the design of architecture diagram, system component model, system operation model and so on; Design the function of E-commerce platform, including product content management, marketing management, order management, member management, development environment and so on. Using WebSphere Commerce can set up, run and maintain e-commerce sites quickly, conveniently and efficiently, and carry out B2B or B2C business.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52
本文编号：2426576
[Abstract]:With the popularity of the Internet, more and more people choose online shopping. The competition of online stores is also in full swing. The rise of electronic commerce is a great challenge to the traditional department store industry of our country. The electronic commerce is having an influence on the consumer's consumption habits. Facing the fierce competition, the transition to the field of electronic commerce is the only way of the traditional department store industry. The department store enterprises are required to exert their advantages to find the correct market position, overcome their own constraints, develop steadily in the field of electronic commerce, make the traditional department stores have a fresh development power, and realize the leap after the transformation. The electronic commerce system based on WebSphere Commerce technology designed in this paper is generated under such a need. It is no longer a simple online sales, it is to cross all channels (including mobile phones, mobile phones, Social networking sites, physical stores, etc.) to provide a unified shopping experience. WebSphere Commerce business system can help enterprises provide customers with a seamless cross-channel shopping experience through advanced Web stores, marketing and sales. At the same time in all digital networks and physical stores to expand the brand. Based on the business requirement of department store, on the one hand, this paper studies the application and development technology of electronic commerce system under WebSphere Commerce technology, including WEB server, WEB application server WAS, backstage database DB2UDB and so on. On the other hand, the e-commerce system is designed. The framework design of e-commerce platform, including the design of architecture diagram, system component model, system operation model and so on; Design the function of E-commerce platform, including product content management, marketing management, order management, member management, development environment and so on. Using WebSphere Commerce can set up, run and maintain e-commerce sites quickly, conveniently and efficiently, and carry out B2B or B2C business.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52
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