价值链整合视角下电子商务企业物流运营模式创新研究

发布时间：2019-02-26 08:22

【摘要】：随着互联网技术的成熟发展,特别是智能手机移动互联网的发展,消费者可以通过互联网实现“虚拟市场”的网上交易。相比传统实体交易方式,电子商务,作为一种快捷、高效、低成本的交易方式,呈现出更强大的优势。相比国外,国内电子商务发展起步比较晚,随着电子认证体系、电子网上支付体系、智能物流、第三方信用平台的建立和完善,电子商务发展步入良性快速的发展阶段,特别是阿里巴巴、淘宝网、网上商城、天猫、京东商城、国美在线、苏宁易购、当当网等快速发展。电子商务的发展,需要强大的商流、资金流、信息流、物流“四驾马车”支撑,其中,商流、资金流、信息流实现了电子化,使得网上交易便捷、高效、低成本,但物流成本在我国始终处于居高不下,大多电子商务企业面临物流成本高、物流环节控制力弱的问题。XB公司由于销售金额庞大,XB公司在仓储物流配送环节同样面临巨大的成本压力,一方面是仓储、配送成本无法再持续降低的瓶颈,寻求外部资源进行战略合作,整合行业价值链创新电子商务代运营企业物流运营模式,是电子商务代运营企业持续健康发展的关键。本文对电子商务及物流的基本理论进行了初步的探讨,同时在此基础上,对我国目前电子商务代运营企业运用的自营物流模式、采用第三方物流的模式、战略物流联盟等模式进行了深入的整体分析,并提出了创新的解决方案——价值链整合视角下电子商务代运营企业物流运营模式,对我国现代电商代运营行业的发展以及增强电商代运营企业的核心竞争力具有重大的现实意义。本文首先提出选题背景和意义,通过该课题研究能为电子商务物流模式创新提供理论指导;介绍电子商务物流相关理论,为课题研究奠定理论基础。其次,分析我国电子商务物流模式,进而提出电子商务企业物流运营模式构建路径。最后,通过XB公司进行实证研究,加强了理论与实践的结合。本文将研究成果应用到XB公司电子商务物流模式案例上,使研究成果具有重要的理论价值和实践意义,对我国电子商务代运营企业的物流操作模式具有一定的参考价值。
[Abstract]:With the mature development of Internet technology, especially the development of smart phone mobile Internet, consumers can achieve "virtual market" online transactions through the Internet. Compared with the traditional entity trading mode, e-commerce, as a fast, efficient, low-cost trading mode, presents more powerful advantages. Compared with foreign countries, the development of electronic commerce in China started relatively late. With the establishment and perfection of electronic authentication system, electronic online payment system, intelligent logistics and third-party credit platform, the development of electronic commerce has entered a benign and rapid development stage. Especially Alibaba, Taobao, online Mall, Tmall, JingDong Mall, Gome online, SUNING, Dangdang and other rapid development. The development of e-commerce needs powerful business flow, capital flow, information flow, logistics "four troika" support, among which, business flow, capital flow, information flow is realized electronically, making the online transaction convenient, efficient and low cost. But the logistics cost in our country has always been in a high level, most e-commerce enterprises are facing the problem of high logistics cost and weak control of logistics links. XB Company because of the huge amount of sales, XB Company is also facing huge cost pressure in the storage and logistics distribution link. On the one hand, it is the bottleneck that the storage and distribution costs can no longer be reduced continuously, and seeks the strategic cooperation of external resources. Integrating the industry value chain and innovating the logistics operation mode is the key to the sustainable and healthy development of e-commerce operation enterprise. This article has carried on the preliminary discussion to the electronic commerce and the logistics basic theory, at the same time, on this basis, adopts the third party logistics mode to the self-management logistics mode which is used by our country's electronic commerce acting on behalf of the enterprise at present. The strategic logistics alliance and other modes are analyzed in depth, and the innovative solution-the logistics operation mode of e-commerce operation enterprise under the perspective of value chain integration, is put forward. It is of great practical significance for the development of modern e-commerce operation industry and the enhancement of the core competitiveness of e-commerce operation enterprises. Firstly, this paper puts forward the background and significance of the topic selection, which can provide theoretical guidance for the innovation of e-commerce logistics mode, introduce the related theory of e-commerce logistics, and lay a theoretical foundation for the research of e-commerce logistics. Secondly, this paper analyzes the logistics mode of e-commerce in China, and then puts forward the construction path of logistics operation mode of E-commerce enterprise. Finally, through the empirical research of XB Company, the combination of theory and practice is strengthened. This paper applies the research results to the case of e-commerce logistics model of XB Company, which makes the research results have important theoretical value and practical significance, and has certain reference value to the logistics operation mode of China's e-commerce operation enterprises.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F252

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