FQ县电子商务产业园区发展战略设计

发布时间：2019-03-03 17:29

【摘要】：随着电子商务在世界范围内的蓬勃发展,其对经济发展和社会进步的重要性日益凸显,并开始成为推动传统企业转型升级、提升企业核心竞争力的有效途径。当前,在电子商务展现出巨大生命力和带动力的背景下,我国各地政府纷纷实施推动电子商务发展的各项举措,努力开创经济发展的新局面。2015年,FQ县成为首批全国电子商务进农村综合示范县,也是XX市唯一一个示范县,承担起为全市农村电子商务发展探索道路的重任。FQ县电子商务产业园采取“政府引导,财政支持,企业自营,市场运作”的发展模式,以人才培训、产业孵化、产品展示、物流配送、金融服务等依托,走综合性、规范化、规模化的发展道路。由于FQ县电子商务产业园仍处于初级建设阶段,规划布局不合理、基础设施建设不完善、电商人才的匮乏、与传统行业的融合发展不足等问题日益凸显。因此,探索县域电商发展新模式,明确园区经济战略发展的目标、任务和方向,制定发展战略就显得十分必要。本文首先对国内外有关于战略管理、产业集群、电子商务产业园的文献研究进行了梳理和理论分析,夯实研究基础;其次,从外部宏观环境、行业态势以及园区内部环境三个方面对产业园现状进行了深入分析,指出其发展中的优势、劣势、机会和威胁;最后,确定战略制定的指导思想、原则和目标,并制定FQ县电子商务产业园区的发展战略,实现FQ县电子商务产业园的可持续发展。
[Abstract]:With the vigorous development of E-commerce in the world, the importance of E-commerce to economic development and social progress is becoming more and more prominent, and it has become an effective way to promote the transformation and upgrading of traditional enterprises and enhance the core competitiveness of enterprises. At present, under the background of e-commerce showing great vitality and driving force, governments all over China have implemented various measures to promote the development of e-commerce and made great efforts to create a new situation for economic development. FQ County became the first national e-commerce into the rural integrated demonstration counties, but also the only demonstration county in XX City, taking on the important task of exploring the road for the development of rural e-commerce in the whole city. FQ County E-commerce Industry Park adopted the "government guidance, financial support," Enterprise self-management, market operation "development model, with talent training, industry incubation, product display, logistics and distribution, financial services, such as relying on a comprehensive, standardized, large-scale development path." As the e-commerce industrial park in FQ County is still in the primary stage of construction, the planning layout is unreasonable, the infrastructure construction is not perfect, the e-commerce talents are scarce, and the integration and development of traditional industries are becoming more and more prominent. Therefore, it is very necessary to explore the new mode of county e-commerce development, to make clear the goal, task and direction of the strategic development of the park economy, and to formulate the development strategy. Firstly, this paper combs and theoretically analyzes the literature research on strategic management, industrial cluster and e-commerce industrial park at home and abroad, and lays a solid foundation for the research. Secondly, the status quo of industrial park is analyzed from three aspects: external macro environment, industry situation and internal environment, and the advantages, disadvantages, opportunities and threats in its development are pointed out. Finally, the guiding ideology, principles and objectives of the strategy formulation are determined, and the development strategy of the e-commerce industrial park in FQ county is formulated to realize the sustainable development of the e-commerce industrial park in FQ county.
【学位授予单位】：河南财经政法大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6

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