多主体推动下农村电商发展模式比较及趋势探讨
发布时间：2019-03-24 13:52
【摘要】：当前我国农村电商处于"成长期-发展期"的转型阶段,为此政府相继出台多项政策,大力支持农村电商的发展,提倡培育多元化的农村电子商务主体。目前农村电商发展分为三种典型的主体推动模式:现代品牌电商企业推动模式、传统农村物流企业推动模式、传统供销企业与现代物流企业合作推动模式。三种主体推动模式的差异主要在于各主体不同的自身优势,而三种模式的相同点则体现了在"成长期-发展期"转型阶段我国农村电商的发展趋势,包括线上线下互动趋势、双向物流趋势、员工返乡及扶贫趋势、企业多元化发展及合作趋势。在此趋势的带动下,我国农村电商发展前景将十分广阔。
[Abstract]:At present, China's rural e-commerce is in the transition stage of "growth period-development period". Therefore, the government has issued a number of policies, vigorously supported the development of rural e-commerce, and advocated the cultivation of diversified rural e-commerce subjects. At present, the development of rural e-commerce is divided into three typical driving modes: modern brand e-commerce enterprise promotion mode, traditional rural logistics enterprise promotion model, traditional supply and marketing enterprises and modern logistics enterprises cooperation promotion mode. The differences of the three main driving modes are mainly due to their own advantages, while the similarities of the three models reflect the development trend of rural e-commerce in China during the transition period of "growth period-development period", including the trend of interaction between online and offline. Two-way logistics trend, employee return and poverty alleviation trend, diversified development and cooperation trend of enterprises. Driven by this trend, China's rural e-commerce development prospects will be very broad.
【作者单位】： 石家庄铁道大学四方学院;石家庄铁道大学经济管理学院;
【分类号】：F724.6
本文编号：2446382
[Abstract]:At present, China's rural e-commerce is in the transition stage of "growth period-development period". Therefore, the government has issued a number of policies, vigorously supported the development of rural e-commerce, and advocated the cultivation of diversified rural e-commerce subjects. At present, the development of rural e-commerce is divided into three typical driving modes: modern brand e-commerce enterprise promotion mode, traditional rural logistics enterprise promotion model, traditional supply and marketing enterprises and modern logistics enterprises cooperation promotion mode. The differences of the three main driving modes are mainly due to their own advantages, while the similarities of the three models reflect the development trend of rural e-commerce in China during the transition period of "growth period-development period", including the trend of interaction between online and offline. Two-way logistics trend, employee return and poverty alleviation trend, diversified development and cooperation trend of enterprises. Driven by this trend, China's rural e-commerce development prospects will be very broad.
【作者单位】： 石家庄铁道大学四方学院;石家庄铁道大学经济管理学院;
【分类号】：F724.6
【相似文献】
相关期刊论文 前10条
1 ;农家投资有八忌[J];农民科技培训;2007年05期
2 胡雅静;;浅论网络广告的现状及发展趋势[J];现代商业;2007年24期
3 张宁;;农家投资八忌[J];农家科技;2009年05期
4 郑英队;;农民致富八忌[J];农家科技;2010年07期
5 陈丹霞;;对我国网络广告发展的研究分析[J];电子商务;2010年07期
6 吴宪和;国际上购销网络化的发展趋势[J];上海商业;2000年02期
7 李忠;目前农村农资市场发展趋势[J];农村实用技术;2002年08期
8 刘洋;;网络广告的发展现状与趋势[J];现代营销(学苑版);2012年02期
9 黄亚兰;;营销礼仪的重要意义与发展趋势探析[J];中国商贸;2011年09期
10 贺康庄;论网络营销的现状与发展趋势[J];湖南商学院学报;2000年06期
相关重要报纸文章 前2条
1 本报记者 陈芳;节能环保将成卖场道具发展趋势[N];中国商报;2013年
2 清华大学经济管理学院 姜旭平;网络环境下的企业品牌推广技术（上）[N];国际商报;2001年
相关硕士学位论文 前1条
1 万妮达;老挝与中国双边贸易问题研究[D];首都经济贸易大学;2015年
，本文编号：2446382
本文链接：https://www.wllwen.com/jingjilunwen/dianzishangwulunwen/2446382.html
