跨境电商在A公司的应用研究

发布时间：2019-04-01 18:10

【摘要】：在互联网快速发展的大背景下,跨境电商成为了进出口贸易的一种新型增长模式,同时也对我国本土的中小型贸易公司的转型有着一定程度的影响。跨境电商的兴起和其快速的增长改变着传统的贸易模式,因此,研究分析跨境电商在中小型公司和企业中如何应用也是一个值得研究的课题。本文以跨境电子商务的理论知识为基础,以正在开展跨境电商业务的A公司进行实例研究,使用PEST模型分析以及SWOT模型分析,在此基础之上,对公司高管和主要负责人进行相应问题的调查评估。使用IFE和EFE矩阵深层发掘企业的优势和劣势,面临的威胁和机会,提出适合跨境电子商务适合发展的策略。最终实现企业的竞争能力和业绩的提升,市场份额的扩大,业务流程的完善。本文认为不论是政治经济还是技术层面,跨境电商都处于一个相对利好的发展环境下。虽然市场内部竞争激烈,但也存在很多商业机会。经过对A公司的环境分析和内在优劣势分析,对A公司提出有利的经营策略和建议。未来公司要发挥自身优势,建立核心产品,优化物流和仓储,梳理公司内部的知识体系,努力成为行业中的佼佼者。
[Abstract]:Under the background of the rapid development of Internet, cross-border e-commerce has become a new growth mode of import and export trade, and also has a certain degree of impact on the transformation of small and medium-sized trading companies in China. The rise of cross-border e-commerce and its rapid growth are changing the traditional trade model. Therefore, it is also worth studying how cross-border e-commerce can be used in small and medium-sized companies and enterprises. Based on the theoretical knowledge of cross-border e-commerce, this paper makes a case study of A Company, which is carrying out cross-border e-commerce business, using PEST model analysis and SWOT model analysis, and on this basis, Conduct investigation and evaluation of the relevant issues among executives and key executives of the company. The IFE and EFE matrices are used to explore the strengths and weaknesses, threats and opportunities faced by enterprises, and put forward strategies suitable for the development of cross-border e-commerce. The final realization of the competitiveness and performance of the enterprise, the expansion of market share, the improvement of business processes. This paper argues that cross-border e-commerce is in a relatively favorable development environment both in politics and economy as well as in technology. Despite the fierce competition within the market, there are also many business opportunities. Through the analysis of the environment and internal advantages and disadvantages of A Company, the favorable management strategies and suggestions for A Company are put forward. In the future, the company should take advantage of its own advantages, establish core products, optimize logistics and warehousing, comb the internal knowledge system of the company, and strive to become a leader in the industry.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F752.6

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