CH公司新产品开发项目进度管理优化研究

发布时间：2019-04-16 11:16

【摘要】：21世纪的今天,随着知识经济的深入和电子商务的普及,世界经济格局和商业环境正在发生着巨大的变化,消费者对产品的需求越来越多样化,这种快速变化的消费需求使得产品的生命周期缩短,技术的发展也使产品被快速模仿。尤其在手袋行业这样一个典型的时尚行业,消费者对手袋产品的需求也呈现出多样化、个性化、品牌化特征,时尚行业如果没有了新产品开发能力也就没有了生命。另一方面由于时尚产品的生命周期短所以要求企业必须具备一定的快速开发能力,否则就会被其它同类型的品牌抢占市场先机。因此各企业迫切需要开展对新产品开发项目进度管理的研究,科学,有效地进行新产品开发项目管理特别是进度管理可以为新产品按期顺利完成提供保障,减少各个环节的延误,为新产品开发和快速上市赢得时间上的优势,从而抢占商机。本论文运用了项目管理,进度管理理论和分析工具,以CH公司实际新产品开发项目进度管理实践为导向,首先对当前公司新产品开发项目现状进行梳理,分析,找出进度管理存在的问题主要包括项目团队人力资源管理粗放,进度计划编制不够详细,进度控制不到位和多项目同时进行,资源不足。这些问题都导致了进度延误,开发成本的上升甚至产品延期上市。然后本文通过对这些问题进行分析研究提出针对性优化方案,对人力资源管理进行优化,使项目经理和项目团队成员权责分明,让每个环节的进度计划落实到位。编制详细的里程碑计划表和多项目甘特图,让进度计划详细到具体的工作包,并且通过严密的进度控制手段让进度计划能够贯彻落实到位。通过有效利用内外部资源,缓解多项目并行遇到的资源不足,进度难以控制的困难。最后对优化方案实施效果评估并对全文做出总结,提出展望。希望本论文研究能够解决CH公司目前在新产品开发进度管理中存在的问题,提高产品开发效率,加速新产品上市,配合公司战略目标的实现。同时对其它科技含量偏低的制造业的新产品开发项目管理提供经验借鉴。
[Abstract]:Today in the 21st century, with the deepening of knowledge economy and the popularization of e-commerce, the world economic pattern and business environment are undergoing tremendous changes, and consumers' demand for products is becoming more and more diversified. This fast-changing consumer demand shortens the life cycle of the product, and the development of technology makes the product imitated quickly. Especially in the handbag industry, such a typical fashion industry, consumer competitors bag product demand also presents diversified, personalized, brand characteristics, fashion industry if there is no new product development capacity, there will be no life. On the other hand, because of the short life cycle of fashion products, enterprises must have a certain ability of rapid development, otherwise it will be preempted by other brands of the same type. Therefore, there is an urgent need for enterprises to carry out research on schedule management of new product development projects. Scientific and effective management of new product development projects, especially schedule management, can provide guarantee for the successful completion of new products on schedule. Reduce delays in each link, gain time advantage for new product development and fast market, thus seize business opportunities. This paper uses project management, schedule management theory and analysis tools to guide the actual new product development project schedule management practice of CH Company. Firstly, it combs and analyzes the current situation of the new product development project in the company. The main problems of schedule management include extensive human resource management of project team, insufficient detail of schedule planning, lack of progress control and simultaneous implementation of multi-projects, and insufficient resources. These problems have led to delays in progress, rising development costs and even product delays. Then, through the analysis and research of these problems, this paper puts forward the targeted optimization scheme, optimizes the human resources management, makes the project manager and the project team members clearly understand the rights and responsibilities, and enables the progress plan of each link to be implemented in place. Prepare detailed milestone schedule and multi-project Gantt chart to make progress plan detailed to specific work package, and through strict progress control means to make progress plan can be carried out in place. Through the effective utilization of internal and external resources, the shortage of resources and the difficulty of controlling the schedule of multi-project parallel projects are alleviated. Finally, the implementation effect of the optimization scheme is evaluated, and the whole paper is summarized, and the prospect is put forward. It is hoped that this paper can solve the problems existing in the management of new product development schedule in CH Company, improve the efficiency of product development, accelerate the listing of new products, and cooperate with the realization of the strategic objectives of the company. At the same time, it provides experience for the new product development project management of other manufacturing industry with low content of science and technology.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F416.85;F274

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