电商购物网站UI艺术设计研究

发布时间：2019-07-09 06:30

【摘要】：近年来,随着我国信息技术的发展,“互联网+”已然成为不可逆转的发展态势,而互联网与非互联网的跨界融合,创造出了一种新的商业模式---网购,而网站也成了主流媒体。大数据与“互联网+”概念的引入使得传统电子商务领域面对着更多的机遇和挑战。作为一个新的研究领域,电商UI设计具有前瞻性意义所在。但需要指出的是,即便如此,在当今电商网站UI设计中,仍有许多不足之处,如人机的交互性欠缺、人性化设计的欠缺等,有的则没有形成自身的特色,缺乏文化内涵,对用户缺少吸引力,这些欠缺和不足直接导致了电商网站的生命周期相对较短,难以吸引更多的客户。即便近年来有研究人员对此问题进行研究,却仍不失带有一些偏颇性、片面性,从电商UI界面艺术设计角度出发的文献还是很稀缺。本文以电商UI设计的发展现状为出发点,对界面设计在电子商务网站中应用的现状、特点及重要性和意义进行了详细分析,对影响电子商务网站UI设计发展的诸多因素也分别进行了归纳,最终将“以用户为中心”提到设计理念的首要位置,总结出电商购物网站界面设计的思路与通用交互设计准则,并对今后电商购物网站UI艺术设计发展做出设计理念性的展望,提出人性化、扁平化的发展趋势。本文着重从以下四个部分进行讨论分析,第一部分是绪论:主要包括电商购物网站UI艺术设计的研究背景及意义、研究内容和方法以及研究难点和创新点。第二部分从艺术的角度对电商UI界面设计的现状进行分析:首先介绍了电商UI设计的概念、起源与发展阶段;其次分析了电子商务网站UI界面的导航、用户登录界面、首屏、banner等界面设计要素,并结合当下热门电商购物网站UI设计实例进行分析。第三部分是本文的重点,主要分析了电商购物网站UI设计存在的问题和解决方法。主要从电商UI设计雷同、缺乏交互性、设计过于复杂、缺少文化元素的运用四大问题展开论述,并分析归纳出相应的解决方法和对策。第四部分对比国外优秀电商网站和研究前沿设计理论对电商购物网站的发展趋势做出了大胆的预测。论文旨在丰富电商UI界面设计的理论依据,以此来提升电商UI界面设计水平。
文内图片：

图片说明：超市海报到电商购物网站的演变网页设计也可以归属到UI设计的旗下，而电商设计作为传统平面设计与网页设
[Abstract]:In recent years, with the development of information technology in our country, the "Internet" has become an irreversible development trend, and the cross-border integration of the Internet and the non-Internet has created a new business model-online shopping, and the website has become the mainstream media. The introduction of big data and the concept of Internet makes the traditional e-commerce field face more opportunities and challenges. As a new research field, e-commerce UI design is of forward-looking significance. However, it should be pointed out that even so, in today's e-commerce website UI design, there are still many shortcomings, such as the lack of human-computer interaction, humanized design and so on, some of them do not form their own characteristics, lack of cultural connotation, lack of attraction to users, these deficiencies and deficiencies directly lead to the relatively short life cycle of e-commerce website, it is difficult to attract more customers. Even if some researchers have studied this problem in recent years, it still has some bias and one-sidedness, and the literature from the perspective of e-commerce UI interface art design is still very scarce. Based on the development status of e-commerce UI design, this paper analyzes in detail the present situation, characteristics, importance and significance of interface design in e-commerce website, and sums up many factors that affect the development of e-commerce website UI design. Finally, "user-centered" is mentioned to the primary position of design concept, and the idea of interface design and general interaction design criteria of e-commerce shopping website are summarized. The development of UI art design of e-commerce shopping website in the future is prospected, and the development trend of humanization and flattening is put forward. This paper focuses on the following four parts of the discussion and analysis, the first part is the introduction: mainly including the research background and significance of UI art design of e-commerce shopping website, research contents and methods, as well as research difficulties and innovations. The second part analyzes the present situation of e-commerce UI interface design from the artistic point of view: firstly, it introduces the concept, origin and development stage of e-commerce UI design; secondly, it analyzes the UI interface navigation, user login interface, first screen, banner and other interface design elements of e-commerce website, and analyzes the current popular e-commerce shopping website UI design examples. The third part is the focus of this paper, mainly analyzes the e-commerce shopping website UI design problems and solutions. This paper mainly discusses the four problems of similar design, lack of interaction, too complex design and lack of the application of cultural elements in the design of e-commerce UI, and analyzes and sums up the corresponding solutions and countermeasures. The fourth part compares the foreign excellent e-commerce website and the research frontier design theory to make the bold forecast to the e-commerce shopping website development trend. The purpose of this paper is to enrich the theoretical basis of e-commerce UI interface design, so as to improve the level of e-commerce UI interface design.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524

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