网上消费对个人与城市零售空间的影响

发布时间：2019-08-10 10:50

【摘要】：网上消费是消费者通过互联网搜索并购买商品和服务等消费活动的简称,随着我国互联网和移动互联网的发展和普及,既为我国的电子商务发展提供了广阔的网络发展平台,也有效促进了我国网上消费的大幅度提升。近年来,网上消费理念愈加流行,在为消费者个人提供一种新型消费模式和渠道的同时,也使城市零售空间的竞争更为激烈,同时也弥补了城市零售空间的消费不足。因此我国通过网上消费模式的拓展,重塑了个人的消费行为以及城市零售空间的运行模式,从而使我国城市传统的零售行业布局和土地利用格局得到有效规划。基于此,本文针对我国网上消费对个人与城市零售空间的启示进行探讨,有利于我国"十三五"期间对于网上消费和城市零售空间的演变进行深入研究,更加有利于我国构建线上线下融合发展的体验式智慧商圈,可加快我国实施特色商业街区示范建设工程,拓展我国的智能消费领域,提高我国智能化产品的服务和供给能力及水平,为我国在"十三五"期间推动形成崇尚节俭、科学、绿色的消费理念和生活方式探索出一条新的思路。
[Abstract]:Online consumption is the abbreviation of consumer activities such as searching and purchasing goods and services through the Internet. With the development and popularization of the Internet and mobile Internet in our country, it not only provides a broad network development platform for the development of electronic commerce in our country, but also effectively promotes the great improvement of online consumption in our country. In recent years, the concept of online consumption has become more and more popular, which not only provides a new consumption pattern and channel for consumers, but also makes the competition of urban retail space more intense, and at the same time makes up for the lack of consumption of urban retail space. Therefore, through the expansion of online consumption mode, China reshapes the individual consumption behavior and the operation mode of urban retail space, so that the traditional retail industry layout and land use pattern of our country can be effectively planned. Based on this, this paper discusses the enlightenment of online consumption to individual and urban retail space in China, which is beneficial to the in-depth study of the evolution of online consumption and urban retail space during the 13th five-year Plan period, and is more conducive to the construction of an experiential intelligent business circle with the integration and development of online and offline, which can speed up the implementation of demonstration construction projects of characteristic commercial blocks in our country and expand the field of intelligent consumption in our country. To improve the service and supply capacity and level of intelligent products in China, and to explore a new way of thinking for our country to promote the formation of frugal, scientific and green consumption concept and lifestyle during the 13th five-year Plan period.
【作者单位】：常州纺织服装职业技术学院;
【基金】：江苏省高等教育教改研究重中之重课题“专业群视阙下专业设置的动态适应优化研究”(编号2013JSJG010)
【分类号】：F724.6

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