Z融资租赁公司发展策略研究

发布时间：2018-10-22 06:37

【摘要】：融资租赁在发达国家被誉为“核心产业”,作为当今世界发展最迅猛的金融服务产业之一,融资租赁已成为与银行信贷、证券并驾齐驱的第三大金融工具,目前全球近二分之一的固定资产投资是通过融资租赁完成的。未来,我国将面临从粗放型经济发展模式向集约型经济发展模式的转变,新兴行业和装备制造业正迅速发展,传统产业正待升级,这势必会加大对高端设备的需求；同时,民生工程如城乡一体化建设、保障房建设、中西部基础设施建设稳步开展,相关的固定资产投资和新增设备投资需求也将持续增长,这些都为我国融资租赁业带来了极大的发展机遇和空间,我国融资租赁业处于朝阳期。未来十年,融资租赁业的快速发展可期,作为金融交易平台不可或缺的部分,融资租赁将在我国经济发展中起到不可估量的推动作用。经过二十多年的发展,我国的融资租赁形式逐渐从传统租赁向现代租赁过渡,融资租赁行业正处于高速发展的关键时期。本文的研究证实在特定时期对我国融资租赁行业的现状及发展进行分析,探讨和分析当前融资租赁行业运营模式及盈利情况,学习和借鉴国内外知名融资租赁企业成功的秘诀,以Z融资租赁公司为研究对象,研究公司在行业发展的大环境下的发展目标和实施对策,本文的研究认为Z公司未来的发展首先要转变观念,以市场为导向,积极关注客户的需求；其次要加快资产重组拓展融资渠道；最后就是扩大经营范围,实施多元化经营。相关的研究也可以为我国融资租赁企业的发展规划提供可行性建议,更可为融资租赁行业的持续健康发展提供了重要的参考。
[Abstract]:Financial leasing is regarded as "core industry" in developed countries. As one of the most rapidly developing financial service industries in the world today, financial leasing has become the third largest financial instrument that keeps pace with bank credit and securities. At present, nearly 1/2 of the world's fixed assets investment is completed through financial leasing. In the future, China will be faced with the transition from an extensive economic development model to an intensive economic development model. The emerging industries and equipment manufacturing industries are developing rapidly, and the traditional industries are in need of upgrading. This will inevitably increase the demand for high-end equipment; at the same time, People's livelihood projects, such as urban and rural integration, indemnificatory apartment construction, and infrastructure construction in the central and western regions, will develop steadily, and the related investment in fixed assets and new equipment investment will continue to grow. All these bring great opportunities and space for the financing leasing industry in our country. In the next ten years, the rapid development of financial leasing industry can be expected. As an indispensable part of financial trading platform, financial leasing will play an inestimable role in the economic development of our country. After more than 20 years' development, the financial leasing form of our country is gradually transitioning from the traditional lease to the modern lease, and the financial leasing industry is in the key period of rapid development. The research in this paper confirms the analysis of the current situation and development of China's financial leasing industry in a specific period, discusses and analyzes the current operating mode and profit situation of the financial leasing industry, and learns and draws lessons from the secret of success of well-known financial leasing enterprises at home and abroad. Taking Z financial leasing company as the research object, the paper studies the development goal and implementation countermeasure of the company under the environment of industry development. The research of this paper holds that the future development of Z company should first change the concept and take the market as the direction. Actively pay attention to the needs of customers; second, accelerate asset restructuring to expand financing channels; finally, expand the scope of business, and implement diversification. The related research can also provide feasible suggestions for the development plan of financial leasing enterprises in China, and also provide an important reference for the sustainable and healthy development of the financial leasing industry.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.49

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