成都TW融资担保有限公司营销人员薪酬体系研究

发布时间：2019-01-13 08:06

【摘要】：薪酬管理作为现代人力资源管理的一个重要组成部分,对于公司的发展至关重要,而作为人力资源薪酬管理的难点之一,市场营销人员薪酬管理一直都受到重视的。公司的薪酬制度科学合理就可以使企业获得服务、质量、成本上的优势,使物资、财力、人力能从整体上得到充分的利用,对于销售人员来说,能够促进其及时传递信息,努力把握客户和市场的需求,将营销人员的工作创造性、主动性和积极性能够极大地调动起来,促进公司销售目标和总体战略目标的实现。本文以成都TW融资担保有限公司营销人员薪酬体系作为研究的对象,运用全面薪酬理论、心理感觉的阈限等理论作为本文的理论基础,介绍了成都TW融资担保有限公司营销人员薪酬现状,即公司概况,营销人员组织结构、人力资源概况、薪酬体系等,并通过调查问卷,对营销人员薪酬体系获取了一手数据,从中发现存在的问题,针对这些问题,提出了明确营销人员薪酬体系优化的原则及思路,从基本薪酬、可变薪酬、职业发展、福利等几个方面进行设计,为了保障薪酬体系的有效运用,还提出了具体的保障措施,通过这些措施,来促进公司薪酬管理水平的提高,提升公司的核心竞争力,为以后的长远发展奠定基础。
[Abstract]:As an important part of modern human resource management, salary management is very important to the development of the company. As one of the difficult points of human resources compensation management, marketing personnel pay management has been attached importance to. The scientific and reasonable compensation system of the company can enable the enterprise to obtain the advantages of service, quality and cost, make full use of the material, financial and human resources as a whole, and promote the timely transmission of information to the sales personnel. Efforts to grasp the customer and market needs, the marketing staff's work creativity, initiative and enthusiasm can be greatly mobilized to promote the company's sales goals and overall strategic objectives. This paper takes the compensation system of marketing personnel of Chengdu TW financing guarantee Co., Ltd as the object of study, and uses the theory of total compensation and the threshold of psychological feeling as the theoretical basis of this paper. This paper introduces the present situation of the compensation of marketers in Chengdu TW financing guarantee Co., Ltd., that is, the general situation of the company, the organization structure of the marketers, the general situation of human resources, the compensation system and so on, and obtains the primary data of the compensation system of the marketers through the questionnaire. In view of these problems, this paper puts forward the principles and ideas of optimizing the compensation system of marketing personnel, and designs the basic salary, variable compensation, career development, welfare and so on. In order to ensure the effective use of the compensation system, it also puts forward specific safeguard measures, through these measures to promote the improvement of the company's salary management level, enhance the core competitiveness of the company, and lay the foundation for the future long-term development.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F832.39

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