多品牌战略在基金中的应用——富达基金的启示
发布时间：2019-04-24 18:29
【摘要】：共同基金业市场买方力量不断增强、市场需求的不断细分,对基金公司的产品线建设能力与产品创新能力提出了新的挑战,文章从多品牌战略的角度,分析美国第一大基金公司——富达基金的产品线建设,并由此提出了对中国共同基金业发展的相关建议。
[Abstract]:The market buyer strength of mutual fund industry continues to strengthen and the market demand is constantly subdivided, which puts forward a new challenge to the fund company's product line building ability and product innovation ability. This paper, from the angle of multi-brand strategy, puts forward a new challenge to the fund company. This paper analyzes the product line construction of Fidelity Fund, the largest fund company in the United States, and puts forward some suggestions for the development of mutual fund industry in China.
【作者单位】： 北京大学深圳研究生院汇丰商学院;深圳德银资产管理有限公司;
【分类号】：F832.5;F273.2
[Abstract]:The market buyer strength of mutual fund industry continues to strengthen and the market demand is constantly subdivided, which puts forward a new challenge to the fund company's product line building ability and product innovation ability. This paper, from the angle of multi-brand strategy, puts forward a new challenge to the fund company. This paper analyzes the product line construction of Fidelity Fund, the largest fund company in the United States, and puts forward some suggestions for the development of mutual fund industry in China.
【作者单位】： 北京大学深圳研究生院汇丰商学院;深圳德银资产管理有限公司;
【分类号】：F832.5;F273.2
【共引文献】
相关期刊论文 前1条
1 陆凤英;;谈多品牌策略在企业营销实践中的运用[J];甘肃科技纵横;2006年01期
相关硕士学位论文 前10条
1 胡彭;KL公司多品牌战略研究[D];重庆大学;2004年
2 刘广程;烟草生产企业高端产品经营分析研究——以青岛卷烟厂为例[D];中国海洋大学;2005年
3 王建军;平滤公司国内市场营销战略研究[D];郑州大学;2005年
4 华e，
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