肥城市农村信用合作联社发展战略研究

发布时间：2019-07-05 21:19

【摘要】：一直以来,农村信用社都是我国不可或缺的农村金融机构。然而随着中国加入WTO以及金融体制的不断改革,传统的农村信用合作社不断受到外部力量的冲击,同时自身落后的管理体制以及经营方式使得农村信用合作社在农村金融市场上面临着困境。如何针对当前的挑战制定合理的发展战略,不仅仅对农信社保持其市场地位至关重要,也关系到我国对农村金融市场改革的进一步深化。本文首先归纳了国内外对于农村信用合作社以及农村金融的研究理论,然后对各种战略管理理论进行了梳理。在实际调研的基础上,本文借助“PEST”分析工具,辅以大量的资料,对肥城市农村信用合作联社所处的宏观环境进行了分析,从政治环境、经济环境、社会环境、技术环境四个不同的视角,来看待肥城市农村信用合作联社面临的机会与威胁,并对肥城市农村信用合作联社所处的行业环境进行了深入研究。此外,本文还从组织机构与网点、人力资源、资金来源与构成、资本充足性等多方面展开研究与分析。在研究与论证了肥城市农村合作信用联社的内外部环境的基础之上,本文采用SWOT分析法,归纳了肥城市农村信用合作联社的优势、劣势、机遇以及威胁四个要素的具体内容,进而建立SWOT矩阵,分析出与肥城市农村信用合作联社现状相匹配的发展战略。最后,本文重点研究了如何保障发展战略的实施。本文从理顺经营管理体制、优化组织结构配置、构造独特的企业文化、创新产品与服务、注重人力资源开发等方面展开探讨,深入挖掘,提出了确保战略成功实施的一系列措施,从而树立企业的核心竞争力,在市场竞争中处于不败之地。
文内图片：

图片说明：研究思路战略目标战略实施
[Abstract]:All along, rural credit cooperatives are indispensable rural financial institutions in China. However, with China's entry into WTO and the continuous reform of the financial system, the traditional rural credit cooperatives are constantly impacted by external forces. At the same time, their own backward management system and management mode make rural credit cooperatives face difficulties in the rural financial market. How to formulate a reasonable development strategy in view of the current challenges is not only very important for rural credit cooperatives to maintain their market position, but also related to the further deepening of rural financial market reform in China. This paper first sums up the research theories of rural credit cooperatives and rural finance at home and abroad, and then combs all kinds of strategic management theories. On the basis of practical investigation, with the help of "PEST" analysis tool and a large number of materials, this paper analyzes the macro environment of Feicheng Rural Credit Cooperation Association, and looks at the opportunities and threats faced by Feicheng Rural Credit Cooperation Association from four different perspectives: political environment, economic environment, social environment and technical environment. The industry environment of Feicheng Rural Credit Cooperation Association is deeply studied. In addition, this paper also studies and analyzes the organization and network, human resources, the source and composition of funds, capital adequacy and so on. On the basis of studying and demonstrating the internal and external environment of Feicheng Rural Cooperative Credit Union, this paper sums up the advantages, disadvantages, opportunities and threats of the four elements of Feicheng Rural Cooperative Credit Union by using SWOT analysis method, then establishes SWOT matrix, and analyzes the development strategy matching with the present situation of Feicheng Rural Credit Cooperative Association. Finally, this paper focuses on how to ensure the implementation of development strategy. This paper probes into the aspects of straightening out the management system, optimizing the allocation of organizational structure, constructing unique enterprise culture, innovating products and services, paying attention to the development of human resources, deeply excavating, and putting forward a series of measures to ensure the successful implementation of the strategy, so as to establish the core competitiveness of enterprises and be in an invincible position in the market competition.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.35

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