PEDEALL平台商业模式研究

发布时间：2017-12-28 23:05

本文关键词：PEDEALL平台商业模式研究　出处：《郑州大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着信息技术的发展,传统企业利用互联网技术改造原有的产业格局正在逐步加快加深。企业之间的竞争更多的体现在所依附的生态圈之间的竞争。跨界,融合,颠覆,每天都发生在我们身边。平台化商业模式,打破了传统直线型产业价值链链,建立了多种关系并存、多方共赢的商业模式。本文通过对现有互联网和国际贸易行业的分析,梳理出了国际贸易行业的电子商务的发展方向,即社区化国际贸易电商平台。派道公司利用自身在国际贸易方面的核心能力,结合互联网电子商务发展的方向,建立了国际贸易生态圈商业模式,开发出了产品套利,渠道协同等多种盈利模型,同时,本文系统的阐述了平台的用户体系,平台架构,以及平台的竞争战略。派道公司作为一家传统的外贸进出口企业,把握住电子商务的时代机遇,积极探索国际贸易与电子商务的融合模式。基于长期的国际贸易从业经历,以及电子商务的发展方向,确定了电子商务与国际贸易社区的融合,建立了平台化国际贸易社区生态圈。通过研究,论文得出如下结论：国际贸易平台化生态圈商业模式,将是未来企业发展的核心战略,通过整合式营销,逐步完善平台生态圈,从而使企业走上可持续发展的基业长青之路。
[Abstract]:With the development of information technology, traditional enterprises using the Internet technology to transform the original industrial pattern are gradually accelerating and deepening. The competition among enterprises is more reflected in the competition between the attached ecological circles. Transboundary, fusion, subversion, every day in our side. The platform business model has broken the traditional linear chain of industrial value chain, and established a variety of business models with coexistence of relations and multi win. Based on the analysis of the existing Internet and international trade industry, this paper combs the development direction of e-commerce in the international trade industry, namely the community-based international trade e-commerce platform. The core competence of school road companies use their own in the international trade, combined with the Internet e-commerce development direction, the establishment of the international trade ecosystem business model, developed products arbitrage, channel cooperation profit model, many at the same time, this paper describes the system platform user system, platform architecture, and the platform competition strategy. As a traditional foreign trade import and export enterprise, ppco holds the opportunity of e-business, and actively explores the integration mode of international trade and e-commerce. Based on the long-term experience of international trade and the development direction of e-commerce, the integration of e-commerce and international trade community is established, and the platform of international trade community ecosystem is established. Through the research, this paper draws the following conclusion: the international trade platform ecosystem business model, will be the core strategy for the future development of enterprises, through integrated marketing, and gradually improve the platform ecosystem, in order to make the enterprise sustainable development of everlasting road.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

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