适合B2C网购模式的家具产品开发研究

发布时间：2018-01-01 13:02

本文关键词：适合B2C网购模式的家具产品开发研究　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着近十几年的互联网的快速发展与普及,网络购物已经开始慢慢改变人的生活方式,成为人们购买商品的重要平台。B2C是企业与消费者之间的一种电子商务模式,也是消费者使用频率最高的网络购物平台和最重要的购买手段。目前,各行各业开始纷纷加入B2C网络销售的阵营,家具企业也不例外。但家具的网络化销售与其他行业相比存在较大的差距,具体原因与其本身的特殊性有关,家具产品体量大、标准化程度低、运输成本高、安装复杂,使得其不适合B2C网络销售模式。而当前的家具市场,无论是在传统销售平台还是网络销售平台,产品的同质化都十分严重,缺乏创新性,附加值得不到体现,产品没有竞争力。本课题是研究适合B2C网购模式的家具产品设计的方法,以解决网购家具在安装运输和产品同质化方面的问题。主要通过调研分析法、列举法对B2C网购模式、B2C下的产品特征进行分析,指出家具产品在B2C网络销售中存在的问题,再通过网络调研的形式对B2C模式下的消费主体、消费特征和消费需求做一个分析,了解消费者对网购家具产品的感受与需求。最后结合前面的调查研究,以家具的风格、材料、结构、造型等方面入手,综合分析总结出适合B2C网购模式的家具产品设计方法,并以发散思q维和设计制作的方式设计出了两个系列的茶室家具,为适合B2C网购模式的家具产品设计研究提供了理论支持和案例参考。
[Abstract]:In recent years, with the rapid development and popularization of the Internet, online shopping has gradually changed people's way of life, become an important platform for.B2C people buy goods is a kind of electronic commerce mode between enterprises and consumers, and consumers to use the highest frequency of the network shopping platform and the most important means of purchase. At present, all walks of life to start join B2C sales network camp, furniture enterprises are no exception. But the network sales of furniture there is a big gap compared with other industries, the particularity of the specific reasons related with its own home products, body mass, low degree of standardization, high transport costs, installation complexity, which is not suitable for B2C network sales model. And the current furniture market, whether in the traditional sales platform and sales network platform, product homogeneity is very serious, lack of innovation, not to be added Reflect, products are not competitive. This paper is to research the suitable methods for the design of furniture products, B2C online shopping mode, in order to solve the problems in the transportation and installation of online shopping furniture and product homogenization. Analysis mainly through the investigation, enumeration of B2C online shopping mode, product characteristics under B2C analysis, pointed out that the furniture products exist in the B2C network sales problem, through the network survey form on the B2C mode of the consumer, consumer characteristics and consumer demand to do an analysis, understanding of consumer experience and demand online shopping furniture products. Finally combined with the research above, in the style of furniture, materials, structure and other aspects of comprehensive analysis and summary the furniture product design method for B2C online shopping mode, and the divergent thinking mode of Q peacekeeping design designed two series of tea furniture, suitable for B2C net purchase mode of furniture The research of product design provides theoretical support and case reference.

【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F426.88;TS664.01

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