新常态背景下杭州社区商业的发展研究

发布时间：2018-01-05 00:33

本文关键词：新常态背景下杭州社区商业的发展研究　出处：《重庆大学》2015年硕士论文　论文类型：学位论文

【摘要】：社区商业起源于上世纪五十年代的美国,经过近六十年的发展,国外已经形成一套较为完善的理论体系和发展模式。近年来,随着中国经济的快速增长和城市化进程的有序推进,整个商业地产出现“井喷”式发展。一方面是各地购物中心开始出现严重过剩,另一方面是许多居民的日常生活需求得不到有效满足。这种需求与供给的错位,使得社区商业开始得到越来越多政府与开发商的关注。传统的社区商业大多存在于城市旧城区或部分中心区,由于商业集聚和互补效应,使得传统的发展模式根深蒂固,商业改造升级难度大。但是,随着城市功能的向外扩展,开始出现大量“城市副中心”或“卫星城”,在这些新兴住宅区里,社区商业不仅起着生活配套的作用,同时承担着居民文化、休闲、娱乐、社交等多维度延伸功能。文章以提出问题、发现问题、解决问题为路线,在社区商业的相关理论基础上,通过剖析新常态背景下杭州市社区商业的发展现状与趋势,从中找出杭州市社区商业发展存在的问题,为未来杭州市社区商业的发展指明了方向。在对国内外优秀社区商业发展模式的研究后,总结出了社区商业发展较为先进的理念与经验,通过与杭州市现实发展情况的结合,提出了三种对应的发展模式。最后根据存在的问题以及未来的发展趋势,从开发商角度研究了社区商业开发的实务操作要点,并结合杭州市万科良渚文化村的实际案例,在开发商层面提出了对应的改良建议,最后以政府为视角,从政策制度、规范标准等方面提出了相关发展建议,为杭州市社区商业的发展提供了有效参考。
[Abstract]:The business community originated in the last century in the United States in 50s, after nearly sixty years of development, has already formed a relatively complete theoretical system and mode of development. In recent years, with the rapid growth of economy and city Chinese process orderly, the commercial real estate is a "blowout" type of development. One is shopping around the center began a serious surplus, on the other hand is the daily life of many residents demand can not be met. The dislocation of supply and demand, the business community began to get more and more attention of the government and the developers. The traditional business community mostly existed in the old city area or part of the central area, due to the commercial agglomeration and complementary effect the ingrained traditional mode of development, business transformation and upgrading is difficult. However, with the city function of outward expansion, began to appear a lot of "deputy city center" Or "satellite city", in these new residential areas, the business community not only plays the role of supporting life, and bear the residents of culture, leisure, entertainment, social and other multi dimension extension function. Taking questions, find problems, solve the problem of route, relevant theoretical basis in the business community, through the analysis of the new normal under the background of Hangzhou city community commercial development status and trends, find out the existing Hangzhou city community business development problems, pointed out the direction for the future development of Hangzhou city business community. In the research of domestic and foreign outstanding community business development mode, summed up the concept and experience of advanced community commercial development. By combining with the reality of Hangzhou's development situation, put forward the development mode of the three corresponding. Finally according to the existing problems and the future development trend, from the perspective of developers of commercial community The practical operation of the main points, combined with the actual case of Hangzhou Vanke Liangzhu Culture Village, put forward suggestions for improvement in the developer level corresponding to the final with the government as the angle of view, from the policy system, put forward relevant proposals for the development of the standard, provides effective reference for the development of Hangzhou commercial community.

【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F727

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