肯尼亚内罗毕中小企业采用B2C电子商务的决定因素研究
发布时间：2021-01-18 22:32
本研究的目的是找出影响肯尼亚内罗毕中小型企业B2C电子商务的因素。本研究从采用描述性设计方法从信息技术基础设施、组织因素、安全因素和立法因素四个方面进行研究。描述性研究在完整的描述背景下得到一个单一现象的结果,这有助于解释和扩大经验总结,该研究的对象是内罗毕县的4560家中小企业。本次调查以内罗毕为基地,对456家中小企业进行了调查,并对456名业主进行了问卷调查,问卷内容包括开放性和封闭性问题,其目的是避免误差的产生。本研究结果表明,技术基础设施与组织因素之间存在显著的强正相关关系,还强调了组织因素与安全因素之间存在显著的强正相关关系,研究结果还表明,技术基础设施与立法因素之间存在显著的正相关关系。由p值和相关系数可知,组织因素与立法因素之间存在着不显著的弱相关关系,由皮尔逊相关系数可知,立法因素与安全因素之间存在着不显著的中度正相关关系。其次是安全因素,其次是立法因素,最后是组织因素。因此,该研究建议内罗毕和肯尼亚其他地区的中小企业应加大对技术的投资,并在涉及安全问题时,通过提高在线业务的意识,使客户获得信任,同时政府也应制定有利于电子商务繁荣的立法。最后,研究还建议管理者和组织在...
【文章来源】：江西财经大学江西省
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABREVIATIONS
CHAPTER ONE INTRODUCTION
1.1 Background of the Study
1.1.1 Electronic Commerce Concept
1.1.2 Small and Medium Enterprises in Kenya
1.2 Statement of the problem
1.3 Objective of the Study
1.4 Scope of the Study
1.5 Significance of the study
1.6 Organization of the Study
CHAPTER TWO LITERATURE REVIEW
2.1 Theoretical Review
2.1.1 Technology Acceptance Models（TAM）
2.1.2 The Unified Theory of Acceptance and Use of Technology（UTAUT）
2.2 Empirical Review
2.2.1 SMEs’Adoption of E-commerce
2.2.2 Determinants of Adoption of E-commerce in SMEs
2.3 Conceptual Framework
CHAPTER THREE OVERVIEW OF SMES IN KENYA
CHAPTER FOUR RESEARCH METHODOLOGY
4.1 Research Design
4.2 Target Population
4.3 Sampling Frame and Technique
4.4 Instrumentation
Reliability of the research instrument
4.5 Data Collection
4.6 Methods of Data analysis
CHAPTER FIVE DATA ANALYSIS,PRESENTATION AND INTERPRETITION
5.1 Response Rate
5.2 General Information
5.2.1 Gender of the Respondents
5.2.2 Age Bracket of the Respondents
5.2.3 Level of Education of the Respondents
5.2.4 The length of business in existence
5.2.5 Number of Employees in the SMEs
5.3 Diagnostic Tests of Variables
5.3.1 Test of Normality
5.3.2 Homoscedasticity test
5.3.3 Multicolinearity test
5.3.4 Auto-correlation
5.4 Factors affecting Adoption of Internet commerce in SMEs
5.4.1 Descriptive Analysis for Technological Infrastructure
5.4.2 Descriptive analysis for Organizational Factors
5.4.3 Descriptive analysis for Security Factors
5.4.4 Descriptive analysis for Legislation Factors
5.5 Descriptive analysis for Adoption of B2C Internet commerce
5.6 Inferential Analysis
5.6.1 Correlations of the Study Variables
5.6.2 Regression Analysis Results
5.7 Hypotheses Testing Results
CHAPTER SIX SUMMARY,CONCLUSIONS AND RECOMMENDATIONS
6.1 Summary of Findings
6.1.1 Influence of organizational factors on adoption of B2C internet commerce among SMEs
6.1.2 Influence of technological factors on adoption of B2C internet commerce among SMEs
6.1.3 Influence of security factors on adoption of B2C internet commerce among SMEs
6.1.4 Influence of Legislation factors on adoption of B2C internet commerce among SMEs
6.2 Conclusion
6.3 Recommendations
6.4 Recommendation for Further Studies
REFERENCES
APPENDICES
Appendix I:Questionnaire for Managers
Appendix II:Factor Analysis Results
本文编号：2985782
【文章来源】：江西财经大学江西省
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABREVIATIONS
CHAPTER ONE INTRODUCTION
1.1 Background of the Study
1.1.1 Electronic Commerce Concept
1.1.2 Small and Medium Enterprises in Kenya
1.2 Statement of the problem
1.3 Objective of the Study
1.4 Scope of the Study
1.5 Significance of the study
1.6 Organization of the Study
CHAPTER TWO LITERATURE REVIEW
2.1 Theoretical Review
2.1.1 Technology Acceptance Models（TAM）
2.1.2 The Unified Theory of Acceptance and Use of Technology（UTAUT）
2.2 Empirical Review
2.2.1 SMEs’Adoption of E-commerce
2.2.2 Determinants of Adoption of E-commerce in SMEs
2.3 Conceptual Framework
CHAPTER THREE OVERVIEW OF SMES IN KENYA
CHAPTER FOUR RESEARCH METHODOLOGY
4.1 Research Design
4.2 Target Population
4.3 Sampling Frame and Technique
4.4 Instrumentation
Reliability of the research instrument
4.5 Data Collection
4.6 Methods of Data analysis
CHAPTER FIVE DATA ANALYSIS,PRESENTATION AND INTERPRETITION
5.1 Response Rate
5.2 General Information
5.2.1 Gender of the Respondents
5.2.2 Age Bracket of the Respondents
5.2.3 Level of Education of the Respondents
5.2.4 The length of business in existence
5.2.5 Number of Employees in the SMEs
5.3 Diagnostic Tests of Variables
5.3.1 Test of Normality
5.3.2 Homoscedasticity test
5.3.3 Multicolinearity test
5.3.4 Auto-correlation
5.4 Factors affecting Adoption of Internet commerce in SMEs
5.4.1 Descriptive Analysis for Technological Infrastructure
5.4.2 Descriptive analysis for Organizational Factors
5.4.3 Descriptive analysis for Security Factors
5.4.4 Descriptive analysis for Legislation Factors
5.5 Descriptive analysis for Adoption of B2C Internet commerce
5.6 Inferential Analysis
5.6.1 Correlations of the Study Variables
5.6.2 Regression Analysis Results
5.7 Hypotheses Testing Results
CHAPTER SIX SUMMARY,CONCLUSIONS AND RECOMMENDATIONS
6.1 Summary of Findings
6.1.1 Influence of organizational factors on adoption of B2C internet commerce among SMEs
6.1.2 Influence of technological factors on adoption of B2C internet commerce among SMEs
6.1.3 Influence of security factors on adoption of B2C internet commerce among SMEs
6.1.4 Influence of Legislation factors on adoption of B2C internet commerce among SMEs
6.2 Conclusion
6.3 Recommendations
6.4 Recommendation for Further Studies
REFERENCES
APPENDICES
Appendix I:Questionnaire for Managers
Appendix II:Factor Analysis Results
本文编号：2985782
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