青岛城投集团多元化战略研究

发布时间：2018-01-02 21:37

本文关键词：青岛城投集团多元化战略研究　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：政府平台公司是我国社会发展、财政体系、政治体制等多种因素下共同作用下产生的企业形态。在发展过程中,政府平台公司为地方的城市建设发挥了重要的贡献,但是随着我国经济社会的发展,财政金融体系的变革,政府平台公司最初设立时的"政府担保,平台借债,投资建设"的模式受到限制。政府平台公司自身存在的盈利能力薄弱,产业结构及服务客户单一,严重依赖外部融资等提问日益突出。为了解决面临的问题,众多政府平台公司开始积极探索多元化战略。青岛城市建设投资(集团)有限责任公司作为青岛市最大的政府平台公司之一,也面临增强企业盈利能力,完善行业布局,实现自身又好又快发展,承担起国有资产保值增值的任务。为了实现企业自身更加健康的发展,同时承担其青岛市政府在不同领域赋予的使命,青岛城投集团开始实施多元化战略,进入商品房开发、环保、旅游、金融等行业。在青岛城市建设投资(集团)有限责任公司目前的多元化战略实施过程中,存在土地相关业务占比过大、新项目推进不顺、资产使用效率不高等问题。本文通过对战略管理理论、多元化战略等相关理论的学习,并使用问卷法、访谈法对青岛城投集团面临的实际情况进行调查了解,将管理学理论模型与实际情况结合,综合运用波士顿矩阵、EFE矩阵、IFE矩阵、SWOT分析法、波特五力模型、QSPM模型等管理学分析工具,对青岛城投集团的外部环境、内部环境及目前的多元化产业组合分布情况进行了归纳,初步分析造成企业目前面临的主要问题及形成原因原因,并根据研究情况为企业重新规划了多元化战略方案。最后通过比较企业目前多元化战略实施情况和新规划的多元化战略方案间的差异,有针对性的提出具体的优化改进措施及保障实施方案。通过上述研究分析过程,本文得出的以下结论:青岛城市建设投资(集团)有限责任公司应继续走多元化发展道路,但是多元化发展方向应从以土地综合开发为核心向金融、旅游、国际贸易、光伏发电、医疗健康、土地综合开发多核心并重转变,并调整相应的组织结构、人力政策、管理机制,尽快解决企业面临的问题,使企业持续健康发展。
[Abstract]:The government platform company is the enterprise form which produces under the social development, the financial system, the political system and other factors together in the development process. The government platform company has played an important contribution to the local city construction, but with the development of our country's economy and society, the reform of the financial system, the government platform company initially established the "government guarantee, platform borrowing". The mode of investment and construction is restricted. The profitability of government platform companies is weak, the industrial structure and service customers are single, and the questions of relying heavily on external financing are increasingly prominent. Qingdao City Construction Investment (Group) Co., Ltd. as one of the largest government platform companies in Qingdao, also faces to enhance the profitability of enterprises. Improve the layout of the industry, achieve its own good and rapid development, assume the task of maintaining and increasing the value of state-owned assets. In order to achieve more healthy development of the enterprise itself, at the same time assume the mission of Qingdao municipal government in different fields. Qingdao City Investment Group began to implement diversification strategy into commercial housing development, environmental protection, tourism, finance and other industries. Qingdao City Construction Investment (Group) Co., Ltd. in the implementation of the current diversification strategy process. There are some problems such as excessive proportion of land related business, bad progress of new projects, low efficiency of asset use and so on. Through the study of strategic management theory, diversification strategy and other related theories, this paper uses questionnaire method. The interview method is to investigate the actual situation faced by Qingdao City Investment Group, combine the management theory model with the actual situation, and make use of Boston matrix / EFE matrix / IFE matrix / SWOT analysis method. Porter's five-force model QSPM model and other management analysis tools, Qingdao City Investment Group's external environment, internal environment and the current diversified industrial mix distribution situation are summarized. Preliminary analysis of the main problems faced by enterprises and the reasons for their formation. And according to the research situation for the enterprise to re-plan the diversification strategy. Finally, by comparing the current implementation of diversification strategy and the differences between the new plan of diversification strategy. Put forward specific optimization and improvement measures and guarantee the implementation of the program. Through the above research and analysis process. This paper draws the following conclusions: Qingdao City Construction Investment (Group) Co., Ltd. should continue to take the road of diversified development, but the direction of diversification should be from comprehensive land development to finance and tourism. International trade, photovoltaic power generation, health care, land development multi-core transformation, and adjust the corresponding organizational structure, manpower policy, management mechanism, as soon as possible to solve the problems faced by enterprises. Make the enterprise sustainable and healthy development.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39;F272

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