新三板挂牌公司投资者关系管理研究

发布时间：2018-01-06 11:44

本文关键词：新三板挂牌公司投资者关系管理研究　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：投资者关系管理是上市公司和挂牌公司以现有的投资者和潜在的投资者为对象,通过传播、交流和沟通等手段最终实现公司价值最大化的战略管理活动。良好的投资者关系管理水平有利于形成公司与投资者之间的良性互动、保护投资者利益、完善公司治理结构、提升公司价值,对于促进我国资本市场的不断完善以及投资者理性价值观念的形成有着重要意义。新三板市场作为全国性非上市股份有限公司股权交易平台,自2013年底扩容至全国起挂牌公司数量就呈现爆发式的增长,挂牌公司的规模较小,涉及的领域专业性强,但面临的经营风险和市场风险却更大,因此投资者关系管理对于新三板挂牌公司有着更为重要的现实意义。本文以新三板挂牌公司为研究对象,通过信息披露、投资者沟通和公司治理3个主维度、29个子维度评价指标的制定,并利用投资者关系管理评分模型,分别对抽取的100家新三板创新层挂牌公司和100家创业板上市公司调查获取的数据进行汇总和计算。通过对评估结果的对比分析,发现新三板挂牌公司的投资关系管理水平偏低,存在投资者关系管理相关配套制度不健全、对投资者关系管理缺乏主动性和重要性的认识、投资者关系管理工作形式单一、没有充分利用互联网作为投资者关系管理的渠道和手段的问题。针对上述问题,本人提出了通过加强挂牌公司对投资者关系管理主动性和重要性的认识、构建多元化的投资者关系管理工作形式、强化挂牌公司信息披露的规范性和主动性以及完善新三板市场投资者关系管理配套制度四个方面来完善新三板挂牌公司投资者关系管理工作。
[Abstract]:Investor relationship management is the dissemination of listed companies and listed companies to existing investors and potential investors. Good investor relationship management level is conducive to the formation of a benign interaction between the company and investors to protect the interests of investors. Improve the corporate governance structure, enhance the value of the company. It is of great significance to promote the continuous improvement of our capital market and the formation of rational values of investors. Since end of 2013, the number of listed companies has shown explosive growth, the scale of listed companies is smaller, involving a strong field of expertise, but facing greater operational risks and market risks. Therefore, investor relationship management has more important practical significance for the new third board listed company. This paper takes the new third board listed company as the research object, through the three main dimensions of information disclosure, investor communication and corporate governance. 29 sub-dimension evaluation indicators, and the use of investor relationship management scoring model. The data collected from the survey of 100 new three board innovation companies and 100 gem listed companies are summarized and calculated respectively. Through the comparative analysis of the evaluation results. It is found that the level of investment relationship management of the new third board listed company is on the low side, the relative supporting system of investor relationship management is not perfect, and the awareness of the initiative and importance of investor relationship management is lacking. The working form of investor relationship management is single and the Internet is not fully used as the channel and means of investor relationship management. I proposed to strengthen the listed companies to the awareness of the initiative and importance of investor relationship management, to build a diversified form of investor relationship management. Strengthening the standardization and initiative of information disclosure of listed companies and perfecting the supporting system of investor relationship management in the new third board market to perfect the investor relations management of new three boards listing companies.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.51

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