财达证券向互联网券商转型策略研究

发布时间：2018-01-28 16:51

本文关键词： 互联网证券特点机遇与挑战转型创新　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着中国互联网和移动通讯技术的飞速发展,越来越多的人登陆互联网获取所需要的信息,互联网时代来临。金融业和互联网融合发展成为一个大趋势,证券业作为金融业重要组成部分,各大券商积极推行互联网证券是大势所趋,传统证券公司与互联网企业相互业务渗透越来越广泛。在2013年互联网领军企业阿里巴巴与天弘基金展开合作,成功打造经典产品“余额宝”并取得巨大成绩,随后越来越多的互联网企业通过各种途径参与到证券金融业务当中,传统证券公司备受压力,如何借助互联网手段拓展业务以及快速占领市场份额是每个券商所面临的重要问题。财达证券是一家较早获得互联网证券试点资格的证券公司,河北省的唯一全国性券商,业务牌照全面。本文以财达证券为主要研究对象,首先对财达证券所处的发展环境进行分析,总结优劣势、机会和挑战;其次通过该公司发展互联网证券业务采取的模式和发展思路进行研究,发现发展过程中所面临的主要问题,并对主要问题进行剖析研究,提出解决方案;再次总结可供其他券商借鉴的经验,提出合理化建议,从而对我国广大证券公司转型升级发展互联网证券业务提供借鉴和参考;最后对新时代下互联网证券未来的发展方向以及发展特点进行展望。
[Abstract]:With the rapid development of the Internet and mobile communication technology in China, more and more people are landing on the Internet to get the information they need. The Internet era is coming, and the integration of the financial industry and the Internet has become a major trend. The securities industry as an important part of the financial industry, the major securities companies actively promote Internet securities is the trend of the times. Traditional securities firms and Internet companies are increasingly infiltrating each other. In 2013, Alibaba, the Internet leader, teamed up with Tianhong Fund. The successful creation of the classic product "Yu'e Bao" and made great achievements, and then more and more Internet enterprises through various ways to participate in the securities financial business, traditional securities companies are under pressure. How to expand business by means of the Internet and how to quickly occupy market share is an important problem faced by every securities company. Caida Securities is a securities company that obtained the pilot qualification of Internet securities earlier. The only national securities company in Hebei Province, the business license is comprehensive. This paper takes Caida Securities as the main research object, first of all, analyzes the development environment of Caida Securities, summarizes the advantages and disadvantages, opportunities and challenges; Secondly, through the research of the mode and thinking of the development of Internet securities business, the main problems in the process of development are found, and the main problems are analyzed and studied, and the solutions are put forward. Then summarize the experience of other securities firms, put forward some reasonable suggestions, so as to provide reference and reference for the transformation and upgrading of securities companies in China to develop the Internet securities business; Finally, the future development direction and characteristics of Internet securities in the new era are prospected.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F832.39

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