大拇哥财富公司投资风险商业计划书

发布时间：2018-03-23 14:51

本文选题：大拇哥财富　切入点：P2G　出处：《延边大学》2017年硕士论文

【摘要】：不同于传统的银行借贷与理财产品模式,随着互联网的普及到每个人,从起初的网上聊天到网上轻松购物,再到兴起的互联网金融业,可以通过网络进行投资理财。本文根据大拇哥财富公司分析P2G行业并作出全新的解决方案。投资者通过移动终端或者PC端进行选择你想投资的产品及期限。这种模式适应了当代的发展趋势,供有此类的投资者提供了便利,本商业计划书目的是对平台的持续稳定发展进行分析。本文首先对大拇哥财富公司及公司平台主要经营方式P2G做了介绍,通过大拇哥财富公司的商业模式得出公司运行方式,其中包括大型国有企业,借款企业,投资人,第三方,经纪人。通过对优惠券的管理,资讯、活动发布资料整理得出公司对经纪人的维护良好,后台基础支持良好。在项目分析中通过以一个贵州项目为例简单阐述了公司产品的种类及立项流程,可以简单明了的大致了解产品原由。通过四川省射洪城市建设投资项目为例得出公司对发债主体,资金用途,还款来源的筛选标准、筛选方向等。运用PEST对政治,经济,社会,技术四个方面因素及波特的五力模型等方法,对总环境、行业环境、竞争环境分析,结合实际项目案例进行研究,得出公司的发展战略侧重。通过调查整理资料得出公司的运营情况、公司的人力资源整体框架及公司重要的风险控制力度情况,通过本文的论证,大拇哥财富公司P2G平台风险可控性,投资的可行性。
[Abstract]:Unlike the traditional banking lending and financing product model, with the popularity of the Internet to everyone, from the initial online chat to online shopping, and then to the rise of the Internet financial industry, This paper analyzes P2G industry and makes a new solution. Investors choose the product and duration you want to invest through mobile terminal or PC terminal. The model adapts to the trend of contemporary development. The purpose of this business plan is to analyze the sustainable and stable development of the platform. Through the company's business model, get the way the company works, including large state-owned enterprises, borrowing enterprises, investors, third parties, brokers. Through the management of coupons, information, In the analysis of the project, taking a Guizhou project as an example, the author simply explained the kind of products and the process of establishing the project. We can get a simple and clear idea of the reasons for the product. Through the example of the investment project in Shehong City of Sichuan Province, we can get the selection criteria for the main body of the company's bond issuance, the use of funds, the source of repayment, the direction of screening, etc. By using PEST, we can make use of PEST for political, economic, and social purposes. Four factors of technology and Porter's five-force model are used to analyze the overall environment, the industry environment and the competitive environment, and to study the actual project cases. Get the company's development strategy emphasis. Through the investigation and collation of data to get the company's operation, the company's overall human resources framework and the company's important risk control, through the argument of this article, Big thumb brother wealth company P 2 G platform risk controllability, investment feasibility.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F832.39

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