中国互联网境外上市公司的聚类、回归与演化分析

发布时间：2018-03-28 22:10

  本文选题：互联网　切入点：上市公司　出处：《统计与信息论坛》2017年12期

【摘要】：使用聚类分析法,对阿里巴巴、腾讯、百度等中国互联网境外上市公司进行了聚类研究,从用户连接力和技术创新力这两个维度对它们进行了特征刻画,把它们划分为定位型、连接型和领先型这三类公司,描绘了互联网公司分类及演化方向矩阵图,探讨了每类互联网公司的进化路线。还对中国境外互联网上市公司进行了回归分析,研究发现,营收对数与用户存在显著的正相关关系。实证研究提供的经验证据,解释了互联网企业烧钱抢用户、补贴用户的现象。再进一步对盈利与用户的关系进行了回归分析,研究发现,两者具有显著正相关关系,用户的回归系数为3%,其含义为大约用户总数的3%直接贡献了利润。
[Abstract]:Using cluster analysis, this paper makes a cluster study on Alibaba, Tencent, Baidu and other Chinese Internet listed companies outside China. It characterizes them from the two dimensions of user connectivity and technological innovation, and classifies them as location-oriented. Three types of companies, connected and leading, describe the classification and evolution direction matrix of Internet companies, and discuss the evolutionary route of each type of Internet companies. The regression analysis of Internet listed companies outside China is also carried out, and the results show that, There is a significant positive correlation between revenue logarithm and users. Empirical evidence provided by empirical research explains the phenomenon of Internet enterprises burning money to grab users and subsidizing users. It is found that there is a significant positive correlation between the two. The regression coefficient of the users is 3, which means that about 3% of the total number of users directly contribute to the profit.
【作者单位】： 海南大学经济与管理学院;
【基金】：国家自然科学基金应急管理项目《我国互联网企业成长路径与竞争优势的跨层次研究》(71640024) 国家社会科学基金项目《商业生态系统与制造业价值网平台战略研究》(14BGL011)
【分类号】：F49;F831.51
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本文编号：1678281