GY证券公司盈利模式转型研究

发布时间：2018-04-10 15:18

本文选题：GY证券公司 + 盈利模式　；参考：《安徽大学》2017年硕士论文

【摘要】：证券公司是资本市场的重要参与主体,其生存状况和发展水平直接影响整个资本市场。经历了二十多年的发展,中国证券公司已进入规范、健康的发展新阶段,其良性发展的势态标志着中国金融市场正逐步走向成熟。但随着现阶段金融多元化、全球化的发展趋势,证券牌照有序放开、行业壁垒日渐破除、国际资本纷纷加入,中国证券市场所面临的经营环境发生了巨大的变化,其传统盈利模式存在的问题开始凸显。长期以来,中国证券公司一直延续传统盈利模式,其收入主要依靠一级市场的承销业务、二级市场的经纪业务和自营业务。这种落后的盈利模式使证券公司难以满足日渐增长的市场需求,弱化了其抵御市场风险的能力。因此,在新的环境下,研究中国证券公司的盈利模式,推进传统盈利模式转型,成为证券行业亟待研究的重点课题。本文从文献回顾入手,采用文献研究法、案例研究法、调查研究法和比较分析法,以GY证券公司为研究对象,对其盈利模式的现状进行了描述性归纳总结,对其存在的问题进行了深入的审视与分析,并对新环境下GY证券公司盈利模式的成功转型提出了对策。本文共五章:第一章为绪论,主要介绍本文的研究背景及研究意义,国内外相关研究文献综述,研究方法和研究内容及其研究创新。第二章为盈利模式的概念及理论,主要阐述了盈利模式的内涵、组成部分及影响因素,为本文的研究奠定理论基础。第三章为GY证券公司盈利模式现状及问题,主要对GY证券公司概况和现行盈利模式进行介绍,并通过数据分析提出其传统盈利模式存在的问题。第四章为GY证券公司盈利模式转型的路径分析,主要运用PEST分析、"五力模型"分析与SWOT分析等方法,确定了 GY证券公司盈利模式的转型路径。并根据拟定的转型路径,从业务转型及完善管理体系两个方面提出新型盈利模式构建的对策建议。第五章为研究的结论与展望。经研究发现,GY证券公司的盈利模式主要存在四大问题:(1)业务结构不均衡,盈利高度依赖股票二级市场;(2)盈利模式高度趋同,业务层次低,缺乏核心竞争力;(3)盈利途径有限,缺乏创新能动性;(4)客户资产规模不足,客户结构有待优化。针对这些问题,本文提出GY证券公司盈利模式转型应走多元化、专业化、创新化、精细化的路径,并从业务转型和管理体系完善两个方面提出了具体的转型措施。本文的研究对于推动GY证券公司盈利模式顺利转型,降低经营风险,提升综合竞争力等具有重大意义。同时,也为其他类似的中小型证券公司的转型发展提供一些参考。
[Abstract]:Securities companies are important participants in the capital market, and their survival and development level directly affect the whole capital market.After more than 20 years of development, Chinese securities companies have entered a new stage of healthy development, and their benign development indicates that China's financial market is gradually maturing.However, with the development trend of financial diversification, globalization, the orderly opening of securities license plates, the breaking down of industry barriers and the entry of international capital one after another, the operating environment facing China's securities market has undergone tremendous changes.Its traditional profit pattern exists the question to begin to highlight.For a long time, Chinese securities companies have been continuing the traditional profit model, its income mainly depends on the primary market underwriting business, secondary market brokerage business and self-operation business.This backward profit model makes it difficult for securities companies to meet the growing market demand and weakens their ability to resist market risks.Therefore, in the new environment, to study the profit model of Chinese securities companies and to promote the transformation of traditional profit models has become an urgent research focus of the securities industry.This paper begins with literature review, adopts literature research method, case study method, investigation research method and comparative analysis method, taking GY Securities Company as the research object, and summarizes the current situation of its profit model.This paper makes a thorough examination and analysis of the existing problems, and puts forward some countermeasures for the successful transformation of the profit model of GY Securities Company under the new environment.This paper consists of five chapters: the first chapter is the introduction, mainly introduces the research background and significance of this paper, domestic and foreign related research literature review, research methods, research content and research innovation.The second chapter is the concept and theory of profit model, which mainly expounds the connotation, components and influencing factors of profit model, which lays a theoretical foundation for the study of this paper.The third chapter is about the current situation and problems of GY securities company's profit model. It mainly introduces the general situation and current profit model of GY securities company, and points out the problems existing in its traditional profit model through data analysis.The fourth chapter is the path analysis of the profit model transformation of GY securities company, mainly using PEST analysis, "five forces model" analysis and SWOT analysis to determine the transformation path of profit model of GY securities company.According to the proposed transition path, the paper puts forward the countermeasures and suggestions on the construction of new profit model from two aspects of business transformation and improving management system.The fifth chapter is the conclusion and prospect of the research.It is found that the profit model of GY Securities Company has four major problems: 1) the business structure is not balanced, the profit is highly dependent on the secondary stock market, the profit model is highly convergent, the business level is low, and the lack of core competence is limited.The scale of customer assets is insufficient and customer structure needs to be optimized.Aiming at these problems, this paper puts forward that GY Securities Company should take the path of diversification, specialization, innovation and refinement in the transformation of profit mode, and puts forward concrete measures of transformation from two aspects of business transformation and management system perfection.The research in this paper is of great significance to promote the smooth transformation of GY securities profit model, reduce the operating risk and enhance the comprehensive competitiveness.At the same time, also for other similar small and medium-sized securities companies to provide some reference for the transformation and development.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39;F830.42

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