兴业银行河北社区银行发展策略研究

发布时间：2018-04-25 13:09

  本文选题：社区银行 + 发展策略　； 参考：《河北经贸大学》2017年硕士论文

【摘要】：随着我国市场经济的不断发展,中小企业获得了空前的发展机遇,目前,我国中小企业数已占企业总数的99%,在促进我国就业人数,活跃市场经济以及提升创新创业、科技创新的快速发展有着重要的作用;与此同时,伴随人民生活水平的不断提高,社区居民对金融服务的需求越来越强。但是,在目前的金融体系中,针对中小企业和社区居民的金融服务还较为薄弱。社区银行对缓解小微企业借贷问题以及为社区居民提供特色金融服务有着举足轻重的作用。因此,对社区银行的发展策略进行研究有着一定的理论意义和现实意义。本文以兴业银行河北社区银行为研究对象,在对国内外社区银行的相关理论进行梳理和总结的基础上,首先,对兴业银行河北社区银行的发展现状进行详细阐述,并且通过员工访谈和居民问卷调查两种方式对兴业银行河北社区银行发展中存在的问题进行了深入分析。其次,借助SWOT矩阵分析的研究框架,从优势、劣势、机会以及威胁四个维度对兴业银行河北社区银行的发展环境进行了全面的剖析,并对可供选择的策略进行了分析;最后,结合兴业银行的发展策略,提出了可以推动策略落地的支撑和保障条件。本研究不仅为兴业银行河北社区银行的发展提供策略建议,研究成果对我国其他的社区银行发展也具有一定的参考意义。
[Abstract]:With the continuous development of market economy in our country, small and medium-sized enterprises have obtained unprecedented development opportunities. At present, the number of small and medium-sized enterprises in our country has accounted for 99% of the total number of enterprises. The rapid development of science and technology innovation plays an important role; at the same time, with the continuous improvement of people's living standards, community residents' demand for financial services is becoming stronger and stronger. However, in the current financial system, the financial services for SMEs and community residents are still relatively weak. Community banks play an important role in alleviating the problem of small and micro-enterprise lending and providing community residents with special financial services. Therefore, it has certain theoretical and practical significance to study the development strategy of community bank. This paper takes Hebei Community Bank of Industrial Bank as the research object, on the basis of combing and summing up the relevant theories of the community bank at home and abroad, first of all, expounds the present situation of the development of Hebei Community Bank of Industrial Bank in detail. And through employee interview and resident questionnaire survey, the author deeply analyzes the problems existing in the development of Hebei Community Bank of Industrial Bank. Secondly, with the help of the research framework of SWOT matrix analysis, this paper makes a comprehensive analysis of the development environment of Hebei Community Bank of Industrial Bank from the four dimensions of strengths, weaknesses, opportunities and threats, and analyzes the available strategies. Combined with the development strategy of Societe Generale Bank, this paper puts forward the support and guarantee conditions to promote the strategy landing. This study not only provides strategic suggestions for the development of Hebei Community Bank of Industrial Bank, but also has some reference significance for the development of other community banks in China.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.33
，

本文编号：1801461