XX证券公司经纪业务现状与创新研究

发布时间：2018-05-22 12:41

本文选题：经纪业务 + 现状　；参考：《南昌大学》2017年硕士论文

【摘要】：20世纪90年代,中国证券市场诞生,证券经纪业务也随之诞生。诞生后发展至今,证券经纪业务出现了变革。国内互联网金融在2013年风起云涌;2015年4月,一个身份证可以在20家证券公司开户。这些意想不到而又意料之中的变化突袭券商经纪业务板块,导致行业经纪业务利润直线下降,引起券商的经纪业务收入历史性地下滑。证券经纪业务行业佣金收入的黄金阶段一去不复返。XX证券直面激烈竞争,公司上下齐心协力找出经纪业务困境:营销观念落后;展业过程中价格因素得到格外重视;客户细分细节不完善;营销的产品单一;经纪业务收入结构单一;经纪业务人才专业性不够强;互联网金融环境下客户的服务体验与传统经纪业务服务模式下无异。因此,针对上述问题XX证券公司一方面对传统经纪业务的内容实施改进优化;另一方面积极探索经纪业务互联网创新与转型。公司最终决定从三个角度进行转型:第一、互联网商业模式,是真正意义上的互联网证券。第二、互联网运营,即证券互联网。第三、互联网服务,传统证券业务的电商化。互联网化经纪业务的创新应用在XX证券得到高度重视。XX证券提出要对公司的业务办理、营销体系和营销模式、营销产品、理财智能化和客户服务方面进行创新;公司将借鉴嘉信理财的业务和服务模式,使得经纪业务在互联网金融背景下向财富管理综合金融服务方向转型。
[Abstract]:In the 1990's, China's securities market was born, securities brokerage business was born. Since its birth, securities brokerage business has changed. Domestic Internet finance surged in 2013; in April 2015, an ID card opened an account with 20 securities firms. These unexpected and unexpected changes hit the brokerage sector, leading to a sharp decline in industry brokerage profits and a historic decline in brokerage revenues. The golden stage of commission income in securities brokerage industry is gone. Xx securities face fierce competition. The company makes concerted efforts to find out the dilemma of brokerage business. The details of customer segmentation are not perfect; the product of marketing is single; the income structure of brokerage business is single; the expertise of brokerage business is not strong enough; the experience of customer service under the Internet financial environment is no different from that under the traditional brokerage service mode. Therefore, on the one hand, XX Securities Company improves and optimizes the content of traditional brokerage business; on the other hand, it actively explores the Internet innovation and transformation of brokerage business. The company finally decided to transform from three angles: first, the Internet business model, the true meaning of Internet securities. Second, Internet operation, namely securities Internet. Third, Internet services, traditional securities business of e-commerce. The innovative application of Internet brokerage business in XX securities has been highly valued. Xx securities put forward to the company's business management, marketing system and marketing model, marketing products, financial intelligence and customer service innovation; The company will draw lessons from the business and service mode of Credit Suisse to make the brokerage business transform to the comprehensive financial service direction of wealth management under the background of Internet finance.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

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