九州证券山东分公司经纪业务转型对策研究

发布时间：2018-06-17 20:55

本文选题：证券公司 + 经纪业务　；参考：《吉林大学》2017年硕士论文

【摘要】：国际金融环境一体化与互联网深入影响的大背景下,中国证券行业正处于不断发展创新的阶段,证券公司的传统商业模式接受到前所未有的压力和挑战,作为证券公司收入主要来源的经纪业务也面临不进则退的关键时刻。面对低迷的证券经纪业务市场,九州证券大力推动券商互联网的发展模式,通过培育经纪人市场、发行经纪宝等具体手段实现九州证券经纪业务的转换,从而推动九州证券经纪业务朝着多元化、综合型、服务型方向转型。这一系列的举措不仅带动了九州证券公司的飞速发展,也为中国证券市场注入新活力。本文围绕九州证券股份有限公司山东分公司经纪业务转型这一核心内容开始论文写作:首先分析九州证券股份有限公司山东分公司在国内外证券市场的发展现状下进行转型的必然性和紧迫性;其次,从九州证券股份有限公司山东分公司经纪业务自身现状和特点出发,重点分析九州证券的优势带给山东分公司经纪业务转型的基础条件和力量,并从其现状不足和缺点出发探索符合其转型需求的方法和途径;最后,从九州证券股份有限公司山东分公司经纪业务转型实践以及保障措施出发详细论述其转型的理论依据。该部分论述九州证券经纪业务转型的相关原则、方向、保障措施。其中,保障措施中详细描述经纪宝的应用,最终形成关于九州证券经纪业务转型对策研究的详细框架。本文重点论述了关于九州证券山东分公司经纪业务转型的相关理论。山东分公司在总公司的支持下根据本地实际情况,重点培育经纪人市场,通过引进推广经纪宝等具体改进措施和手段,构建了关于九州证券山东分公司经纪业务转型的新理论框架为其他同类证券公司的经纪业务转型提供借鉴。
[Abstract]:Under the background of the integration of the international financial environment and the deep influence of the Internet, the Chinese securities industry is in the stage of continuous development and innovation, and the traditional business model of the securities companies is under unprecedented pressure and challenge. As the main source of income of securities companies, brokerage business is also faced with the key moment of failure or retreat. In the face of the depressed securities brokerage business market, Kyushu Securities has vigorously promoted the Internet development model of securities dealers, and has realized the conversion of securities brokerage business in Kyushu through specific means such as cultivating the broker market and issuing brokerage treasures. So as to promote the securities brokerage business towards diversification, comprehensive, service-oriented transformation. This series of measures not only drive the rapid development of Kyushu Securities Company, but also inject new vitality into the Chinese securities market. This paper begins with the core content of the transformation of brokerage business in Shandong branch of Jiuzhou securities co., Ltd.: firstly, it analyzes the development of Shandong branch of Jiuzhou securities co., Ltd in the domestic and foreign securities market The inevitability and urgency of the transformation; Secondly, starting from the current situation and characteristics of brokerage business in Shandong Branch of Jiuzhou Securities Co., Ltd., the paper focuses on analyzing the basic conditions and strength of the transformation of brokerage business brought to Shandong Branch by the advantages of Jiuzhou Securities. And from its current situation and shortcomings to explore the needs of its transformation methods and approaches; finally, from the Jiuzhou Securities Co., Ltd. Shandong Branch brokerage business transformation practice and security measures to discuss the theoretical basis of its transformation in detail. This part discusses the relevant principles, direction and safeguard measures of securities brokerage business transformation in Kyushu. Among them, the application of brokerage treasure is described in detail in the safeguard measures, and finally the detailed framework of the research on the countermeasures of securities brokerage business transformation in Kyushu is formed. This paper focuses on the related theory of brokerage business transformation of Jiuzhou Securities Shandong Branch. With the support of the head office, Shandong Branch, in accordance with the actual local conditions, focuses on cultivating the broker market, and through introducing and promoting brokerage treasure and other specific improvement measures and means, A new theoretical framework for the transformation of brokerage business in Shandong Branch of Kyushu Securities is constructed to provide reference for the transformation of brokerage business of other similar securities companies.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

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