HA证券公司投资顾问业务的优化对策研究

发布时间：2018-07-07 09:35

本文选题：投资顾问 + 证券行业　；参考：《安徽财经大学》2017年硕士论文

【摘要】：我国证券市场虽然起步较晚,但是经过多年的发展,市场规模不断扩大,市场深度和广度得到不断的拓展。随着我国金融体制改革的深化和对外开放步伐的加快,大力发展证券投资顾问业务,摆脱同质化竞争,成为证券行业的共识。在这种情况下,证券公司需要根据环境的变化,寻求投资顾问业务发展的方向和思路。投资顾问业务的创新发展对证券公司未来的经营具有至关重要的作用。本文以HA证券为例,对证券公司投资顾问业务进行研究。在对现状进行分析研究的基础上,针对开展过程中找出可能存在的问题,提出优化对策。本文的第一部分首先提出研究背景及意义,阐述了我国证券行业和投资顾问业务的发展情况,投资顾问业务对证券行业发展的作用。其次,介绍了文章的内容安排,框架结构,研究方法,创新与不足。第二部分是基本理论和相关理论对投顾业务的支撑,该部分主要介绍了投资顾问涉及的基本原理“委托代理理论”“信息不对称理论”“顾客细分理论”“投资组合理论”“风险管理”。第三部分是国内外投资顾问业务开展与经验启示,该部分对国内外投资顾问业务的发展进行回顾,通过国内外券商投资顾问业务的比较,得出经验启示。第四部分对HA证券投资顾问业务的现状进行研究,运用SWOT分析法进行分析,找出存在的问题。首先从业务基本情况,人员与客户、流程、收入构成和经营业绩五个方面进行现状研究,然后通过SWOT分析了HA证券投资顾问业务的内部优势、内部劣势、外部机遇和外部威胁,在分析外部威胁的方面还运用到了波特五力模型,之后找出公司投顾业务存在的问题,包括产品同质化、人员储备不足、信息系统落后、收入模块较少、前沿科技应用不足。第五部分针对HA证券投资顾问业务提出优化方案和保障措施,优化方案包括开发有针对性的产品、组建专业的投资顾问人才队伍、加强信息系统建设、丰富投资顾问收入来源、尝试新科技在投资顾问业务中的应用。保障措施包括加强品牌建设与推广、优化风险控制与合规管理、增加与互联网科技企业合作。第六部分总结全文,得出结论。
[Abstract]:Although the stock market of our country starts relatively late, after many years' development, the scale of the market continues to expand, and the depth and breadth of the market are constantly expanded. With the deepening of China's financial system reform and the quickening of the pace of opening to the outside world, it has become the consensus of the securities industry to develop the securities investment advisory business vigorously and get rid of the homogeneous competition. In this case, securities companies need to seek the direction and thinking of investment advisory business development according to the change of environment. The innovation and development of investment advisory business plays an important role in the future management of securities companies. This paper takes HA Securities as an example to study the investment advisory business of securities companies. Based on the analysis and study of the present situation, the possible problems in the process of development are found out and the optimization countermeasures are put forward. The first part of this paper first puts forward the background and significance of the research, expounds the development of the securities industry and investment advisory business in China, and the role of investment advisory business in the development of the securities industry. Secondly, it introduces the content arrangement, frame structure, research method, innovation and deficiency of the article. The second part is the basic theory and related theories to support the business. This part mainly introduces the basic principle of investment consultant "principal-agent theory", "information asymmetry theory", "customer segmentation theory", "portfolio theory" and "risk management". The third part is the domestic and foreign investment advisory business development and experience enlightenment, this part reviews the domestic and foreign investment advisory business development, through the domestic and foreign securities firm investment advisory business comparison, obtains the experience enlightenment. In the fourth part, the present situation of HA securities investment advisory business is studied, and SWOT analysis is used to find out the existing problems. Firstly, the present situation is studied from five aspects: basic business situation, personnel and customer, process, income composition and operating performance. Then, through SWOT analysis, the internal advantages, internal disadvantages, external opportunities and external threats of HA securities investment advisory business are analyzed. In the analysis of external threats, it also applies the Porter five Force Model, and then finds out the problems existing in the company's business, including product homogeneity, insufficient personnel reserve, backward information system, less revenue modules, and insufficient application of frontier science and technology. The fifth part puts forward the optimization scheme and safeguard measures for HA securities investment advisory business. The optimization scheme includes developing targeted products, setting up a team of professional investment advisers, strengthening the construction of information system, and enriching the income sources of investment advisers. Try out the application of new technology in investment advisory business. Security measures include strengthening brand building and promotion, optimizing risk control and compliance management, and increasing cooperation with Internet technology enterprises. The sixth part summarizes the full text and draws a conclusion.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

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