WT公司DS旅游项目经济性评价

发布时间：2019-01-07 08:14

【摘要】：随着旅游产业对国民经济和社会发展的辐射及带动作用日益显著,整合旅游资源、发展旅游产业已成为国家和地方政府工作的重点,少数民族地区由于其别具一格的民俗文化,更具行业优势。DS旅游项目是半公益项目,项目既符合国家产业政策,也符合当地发展规划,确定项目的经济效益,论证项目的经济可行性尤为重要。本文在国内外相关研究成果的基础上,结合DS旅游项目的实际情况,对项目的经济性进行了评价。首先,论证了项目建设的必要性和重要意义;其次,结合项目定位对项目游客数量进行预测,为后期项目经济分析提供基础数据;再次,对投资预算、成本和收入进行估算,利用经济性分析理论和方法,对项目的盈利能力、偿债能力、生存能力等方面进行财务评价,论证其可行性,同时运用盈亏平衡分析法、敏感性分析法对项目进行不确定性分析,考察了项目的风险程度和抵御风险的能力;对可能存在的风险进行识别,提出防范措施;并对项目的主要社会效益进行评价;最后对以后项目的建设和运营管理提供了建议。本文通过查阅资料、实地考察、查阅相关政府单位等权威机构文件的方式收集数据材料,坚持理论与实际相结合,定量分析与定性分析相结合,对DS旅游项目进行了经济性评价,得出项目符合国家政策和地方规划、建设目标明确、投资规模合理、市场潜力巨大、经济效益良好、社会效益显著、具有一定的抵御风险能力、在经济上可行的结论。
[Abstract]:With the radiation and driving effect of tourism industry on national economy and social development, the integration of tourism resources and the development of tourism industry have become the focus of national and local government work. The DS tourism project is a semi-public welfare project, which not only accords with the national industrial policy, but also accords with the local development plan. It is particularly important to determine the economic benefits of the project and to demonstrate the economic feasibility of the project. This paper evaluates the economy of DS tourism project on the basis of related research results at home and abroad. First, it demonstrates the necessity and significance of project construction; secondly, it forecasts the number of project visitors in combination with project positioning to provide basic data for the later stage of project economic analysis. Thirdly, we estimate the investment budget, cost and income, and use the economic analysis theory and method to evaluate the profitability, solvency and survivability of the project, and prove its feasibility. At the same time, we use break-even analysis and sensitivity analysis to analyze the uncertainty of the project, and investigate the degree of risk and the ability to resist the risk. The paper identifies the possible risks, puts forward the preventive measures, evaluates the main social benefits of the project, and finally provides some suggestions for the construction and operation management of the project in the future. This paper collects data materials by consulting data, on-the-spot investigation, consulting relevant government units and other authoritative organization documents, insisting on the combination of theory and practice, quantitative analysis and qualitative analysis. The economic evaluation of DS tourism project shows that the project conforms to the national policy and local planning, has clear construction objectives, reasonable investment scale, huge market potential, good economic benefits and remarkable social benefits. Has a certain ability to resist risk, in the economic feasibility of the conclusion.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

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