PL资产管理公司的多元化战略优化研究

发布时间：2019-06-22 18:32

【摘要】：PL资产管理有限公司2010年成立于杭州西湖区EAC,于2016年搬至杭州江干区CBD。经过6年的努力发展,PL公司的业务也由最初单一的代销管理演变为以代销管理、产品研发和互联网金融为体系的多元化资产管理公司。但是,由于公司多元化进程过快,业务协同程度不高,回报周期过长,不能短时间满足技术需求,专业人才缺乏,严重阻碍了PL公司的发展。在这个充满机遇与挑战的竞争环境下,选择一套适合自己的多元化发展模式,并保证有效实施,是公司保持核心竞争力、持续健康发展的关键,也是本论文研究意义所在。本文以PL资产管理公司为例,通过多元化发展的相关理论,分析国内外企业多元化发展现状,对PL资产管理公司的多元化经营战略进行详细的研究。首先,通过对企业高层深入的访谈,对PL资产的多元化经营现状及所存在的问题进行探讨;其次,基于SWOT分析法从公司外部环境和内部条件分析了PL资产管理公司的优势、劣势、机会和威胁,确认本企业整体仍应多元化经营,但需要调整发展方向为“归核化战略”;然后,在归核化战略的基础上,利用波士顿矩阵模型对公司原有的各个板块进行分析,为各板块的发展做出正确调整;最后,结合本文的战略发展内容提出了PL公司多元化经营管理的主要措施。本文的研究不仅有助于PL公司健康、有序的多元化经营,也给其他类似的综合类资产管理企业在多元化经营的战略选择上提供借鉴。
[Abstract]:PL Asset Management Co., Ltd. was founded in 2010 in Hangzhou Xihu District EAC, moved to CBD., Hangzhou Jianggan District in 2016. After six years of hard development, PL's business has evolved from a single agency management to a diversified asset management company based on agency management, product research and development and Internet finance. However, because the diversification process of the company is too fast, the degree of business coordination is not high, the return cycle is too long, can not meet the technical needs for a short time, the lack of professionals, seriously hinders the development of PL company. In this competitive environment full of opportunities and challenges, it is the key for the company to maintain its core competitiveness and sustainable and healthy development to choose a set of diversified development model suitable for itself and to ensure its effective implementation, and it is also the significance of this paper. Taking PL asset management company as an example, through the related theory of diversification development, this paper analyzes the present situation of diversification development of domestic and foreign enterprises, and makes a detailed study on the diversification strategy of PL asset management company. First of all, through the in-depth interview with the senior management of the enterprise, this paper probes into the present situation and existing problems of the diversification of PL assets; secondly, based on the SWOT analysis method, this paper analyzes the advantages, disadvantages, opportunities and threats of the PL asset management company from the external environment and internal conditions of the company, and confirms that the enterprise should still diversify as a whole, but the development direction needs to be adjusted to the "refocusing strategy". Then, on the basis of the denuclearization strategy, the Boston matrix model is used to analyze the original plates of the company, and the development of each plate is adjusted correctly. finally, combined with the strategic development content of this paper, the main measures of diversified management of PL company are put forward. The research in this paper is not only helpful to the healthy and orderly diversification of PL company, but also provides a reference for other similar comprehensive asset management enterprises in the strategic choice of diversification.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

【参考文献】