江苏XXXXXX公司发展战略研究

发布时间：2018-02-02 01:47

本文关键词： 战略企业自我诊断核心竞争力科技创新　出处：《电子科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：战略一词起源于兵法,原指将帅的智谋,“战”者战斗和战争,“略”者指筹略、策略、计划。在《辞海》中“战略”是这样诠释的:(1)军事名词,指对战争全局方略的筹划与指导;(2)泛指对全局性高层次重大问题的策划与指导。而在企业管理的范畴,对企业战略的定义不同的学者先后有内容基本相同的不同的表述,第一个定义企业战略的钱德勒(Alfred·Chandler)在《战略与结构》(2002)一书中的战略定义是“确定企业基本长期目标,选择行动途径以及为实现这些目标进行资源分配”。战略规划对企业的发展至关重要。本文的研究方法上,作者主要使用了归纳演绎、案例分析、企业诊断等方法。在大环境分析中,主要分为地理因素、政治因素、经济因素、社会文化因素、科技创新五大环境因素分析;在产业结构和行业趋势分析中,作者借用了波特的五力分析模型,分别从产业格局、供应商谈判能力、客户谈判能力、外来竞争者及替代品威胁五个方面进行总结;在企业内部诊断中,作者对企业价值链整体分析,并对经营效益和管理进行分析,总结企业优势和劣势。最终,通过资源能力和核心专长的分析,从产业、市场、资金融通、技术、人力资源以及国际化战略确定了企业未来的五年战略规划。本文的研究内容上,作者通过对企业所处大环境、所在产业的行业结构和趋势的分析,进一步明确企业的行业选择及定位。本文通过内部的自作者分析以及在资源、能力及核心专长等方面的综合评估,企业依据竞争力比较优势及市场吸引力分析、结合自身资源能力决定聚焦资源,从战略决策的高度决定:在未来五年的发展中,企业将以商品混凝土和水工类水泥预制构件为主要业务,而退出或放弃激光打标机、加气砌块砖和小额贷款业务,同时整体转向在本行业产业链中具有控制性关键功能的砂石资源及砂石码头。企业在未来五年的发展扩展上,将采取聚焦战略,重点分析研究突破正在推进的为央企大型工程配套的在国内及非洲的自拌混凝土项目;并计划在水泥预制构件行业中,采取以水利工程及海洋工程专用的预制构件为主的产品差异化战略,力求未来五年内在国内细分领域市场占据领先位置。
[Abstract]:The word "strategy" originates from the tactics of war, originally referring to the general's resourcefulness, "war" and "war", and "strategy" refers to strategy, strategy, and plan. In "ci Hai", "strategy" is a military term interpreted in this way. Refers to the planning and guidance of the overall strategy of war; In the category of enterprise management, scholars with different definitions of enterprise strategy have different descriptions of the content basically the same. The first definition of corporate strategy, Alfred Chandler, in Strategy and structure (2002) defines strategy as "defining the basic long-term goals of the enterprise." The strategic planning is very important to the development of the enterprise. In the research method of this paper, the author mainly uses inductive deduction and case analysis. In the analysis of big environment, it is divided into five major environmental factors: geographical factor, political factor, economic factor, social and cultural factor, scientific and technological innovation. In the analysis of industrial structure and industry trend, the author borrows Porter's five-force analysis model, respectively from the industrial pattern, supplier negotiation ability, customer negotiation ability. Foreign competitors and the threat of alternatives are summarized in five aspects; In the internal diagnosis of the enterprise, the author analyzes the whole value chain of the enterprise, and analyzes the management benefit and management, summarizes the advantages and disadvantages of the enterprise. Finally, through the analysis of the resource ability and the core expertise, from the industry. Market, financing, technology, human resources and internationalization strategy determine the enterprise's strategic plan for the next five years. The industry structure and trend of the industry is analyzed to further clarify the choice and positioning of the industry. This paper through the internal self-author analysis and comprehensive evaluation of resources, capabilities and core expertise. According to competitive comparative advantage and market attractiveness analysis, enterprises focus on resources according to their own resource ability, and decide from the height of strategic decision: in the next five years of development. The company will take the commercial concrete and hydraulic cement prefabricated components as the main business, and withdraw or abandon the laser marking machine, aerated block brick and small loan business. At the same time, the enterprise will adopt the strategy of focusing on the development and expansion of the enterprise in the next five years. Focus on the breakthrough of the promotion of large-scale projects for central enterprises in the domestic and African self-mixing concrete projects; It also plans to adopt the product differentiation strategy which is based on water conservancy engineering and marine engineering in the cement prefabricated component industry in order to occupy the leading position in the domestic subdivision market in the next five years.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92;F272

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