保定实达称重系统有限公司发展战略研究

发布时间：2018-01-04 07:30

本文关键词：保定实达称重系统有限公司发展战略研究　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：称重计量是一个国家开展经济活动的重要基础之一,衡器则是实现称重计量的重要设备。据中国衡器协会统计,2014年全国113家衡器企业实现工业总产值116.1亿元,同比下降5.59%,实现工业增加值30.32亿元,同比下降6.44%;2015年全国112家衡器企业全年实现工业总产值101.89亿元,同比增长0.12%,实现工业增加值29.38亿元,同比增长1.80%。中国衡器行业经历2011年行业发展的高峰后,行业增速远低于同期国内GDP增速,进入增速缓慢的时代,需求增长乏力和竞争更加激烈,让每个衡器企业备感压力,如何从激烈竞争中寻求一条发展道路是每个企业必须直面的问题。本文选取保定实达称重系统有限公司的发展为例,在对相关研究文献综述的基础上,详细分析了企业面临的发展机遇和自身资源能力,综合运用多种战略管理的分析工具,对企业的战略制定展开详尽的分析探讨,研究并提出通过发展型战略的选择为实际战略制定提供帮助,为企业进一步提升核心竞争力以及发展优势的形成提供指导。并在此基础上形成了推进技术创新和管理创新、完善人力资源管理体系、加强市场营销工作、建设良好的企业文化、推行管理信息化等战略实施的措施建议。
[Abstract]:Weighing is one of the important foundation for a country to carry out economic activities, is an important equipment to realize weighing weighing. According to China weighing Association statistics, in 2014 the national 113 scale enterprises realized total industrial output value of 11 billion 610 million yuan, down 5.59%, the industrial added value of 3 billion 32 million yuan, down 6.44%; in 2015 112 national scale enterprises the annual industrial output value of 10 billion 189 million yuan, an increase of 0.12%, the industrial added value of 2 billion 938 million yuan, an increase of 1.80%. Chinese weighing industry experienced in 2011 after the peak of the development of the industry, the industry growth rate is much lower than the same period of domestic GDP growth into the slow growth of the era, the weak demand and fierce competition, each weighing enterprises under pressure, how to to seek a path of development from the fierce competition of every enterprise must face the problem. This paper selects Baoding Shida Weighing System Co. Ltd. The development as an example, based on the relevant research literature, detailed analysis of the development opportunities facing the enterprise and its own resources, a variety of analysis tools of strategic management of comprehensive application, the enterprise strategy is discussed in detail through analysis, research and put forward development strategy choice to provide help for the practical strategy provide guidance for enterprises to form, to further enhance the core competitiveness and development advantages. And on the basis of the formation of promoting technological innovation and management innovation, improve human resources management system, strengthen the marketing work, building a good corporate culture, the implementation of measures to carry out information management strategy.

【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.46;F272

【参考文献】