基于DEA的文化产业效率分析与评价

发布时间：2018-01-06 10:04

本文关键词：基于DEA的文化产业效率分析与评价　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

【摘要】：文化产业在社会、经济、文化领域的突出贡献,其在经济发展中支柱型地位不断得到认可,文化需求和文化消费比重越来越高,文化产业成为具有广阔前景的朝阳行业,效率作为衡量给定投入条件下,能带来最大可能性满足程度的利用指标,在各个领域得到广泛运用。基于"文运与国运相通,文脉与国脉相连"的重要性,效率研究对文化产业发展至关重要,一个产业没有效率,就谈不上发展和未来,注重文化产业效率也是对"建设社会主义文化强国,增强国家文化软实力"的积极努力。目前,科学反映文化产业效率如何,怎么样去提高或维持文化产业效率是企业、政府、学术界关注的热点。本文的研究总共分为六个部分:第一部分首先对文化产业研究背景、研究意义进行阐述,随后依次论述本次研究的思路、研究采用的方法和本文的创新点。第二部分对国内外文献进行梳理,并对文化产业内涵、分类以及行业特征进行科学归纳,为后续研究提供理论支撑。第三部分通过国家统计局相关公告数据获悉文化产业现状,洞悉文化产业发展机遇和挑战:文化产业发展的基础保障能力不断夯实、文化产业前景广阔,公共文化服务体系成效显著,但产业资金投入相对不足与浪费现象普遍并存、文化产品及服务潜在需求旺盛与发展不均衡并存。第四部分开展实证研究,首先对DEA模型和DEA-malmquist指数进行理论介绍,然后搭建本文评价文化产业效率的投入产出指标并据指标收集相关统计数据资料,最后通过DEA基础模型和DEA-malmquist指数方法分别从静态和动态角度分析2010-2014年全国文化产业效率,并且借助投影分析,为无效决策单元提供调整方向。第五部分是对数据包络分析结果的梳理,得出结论如下:(1)我国文化产业效率并不理想,距离DEA有效水平还有一段距离,投入产出效率比未达到预期的主要源于规模效率和纯技术效率的无效,为不断接近效率前沿面,应该减少多余投入和增加产出价值。(2)经济因素对地区文化产业存在一定程度的影响。(3)无效的决策单元在规模报酬区间上均处于递增的状态,意味着在保持一定水平投入产出比,扩大投资规模,能够增加文化产品或服务的附加值。(4)我国文化产业得到了发展,大体上归功于技术效率进步的提升,但纯技术效率、规模效率是我国未来文化产业发展需要值得关注的地方。并据此提出规模与技术上的建议,包括文化产业制度层面、利用本土文化资源、融入创意、促进产业融合、推进数字化和网络化等,以期为我国文化产业的未来发展提供建设性帮助。第六部分为本文的结语与展望部分,指出本文研究的不足之处,并为后续更好地开展效率研究工作提出愿景。
[Abstract]:The outstanding contribution of cultural industry in the social, economic and cultural fields, its pillar status in economic development has been recognized, cultural needs and cultural consumption ratio is increasing. Cultural industry has become a promising sunrise industry, efficiency as a measure of the given input conditions, can bring the greatest possible degree of satisfaction of the use of indicators. It is widely used in various fields. Based on the importance of "the cultural movement and the national movement are connected with each other," the study of efficiency is very important to the development of cultural industry, and an industry has no efficiency. Attention to the efficiency of cultural industry is also an active effort to "build a socialist cultural power and strengthen the soft power of national culture." at present, it reflects the efficiency of cultural industry scientifically. How to improve or maintain the efficiency of cultural industry is the focus of attention of enterprises, governments, academia. This paper is divided into six parts: the first part of the cultural industry research background, the significance of the study. The second part reviews the literature at home and abroad, and summarizes the connotation, classification and characteristics of cultural industry. To provide theoretical support for the follow-up study. The third part of the national statistics bureau through the relevant announcement of the status quo of cultural industry, insight into the cultural industry development opportunities and challenges: cultural industry development of the foundation of the ability to tamper. The prospect of cultural industry is broad, and the public cultural service system has achieved remarkable results, but the industrial capital investment is relatively insufficient and the phenomenon of waste is generally coexisting. Potential demand for cultural products and services coexist with uneven development. 4th part of the empirical study, first of all, the DEA model and DEA-malmquist index theoretical introduction. Then we build the input-output index to evaluate the efficiency of cultural industry and collect the relevant statistical data according to the index. Finally, through the DEA basic model and DEA-malmquist index method from the static and dynamic point of view to analyze the national cultural industry efficiency from 2010-2014, and with the help of projection analysis. Part 5th is a combing of the results of data envelopment analysis, and the conclusion is as follows: 1) the efficiency of China's cultural industry is not ideal. There is still a distance from the effective level of DEA, the input-output efficiency ratio is not up to the expected, mainly due to the scale efficiency and pure technical efficiency is ineffective, for the continuous approach to the efficiency front. We should reduce the redundant input and increase the value of output. 2) the economic factors have a certain degree of influence on the regional cultural industry. It means that in maintaining a certain level of input-output ratio, expanding the scale of investment, can increase the added value of cultural products or services.) China's cultural industry has been developed, largely thanks to the improvement of technological efficiency. However, pure technical efficiency and scale efficiency are worthy of attention in the future development of cultural industry in China. Based on this, some suggestions on scale and technology, including the level of cultural industry system, are put forward to make use of native cultural resources. In order to provide constructive help for the future development of the cultural industry in China, the 6th part is the conclusion and prospect part of this paper. The deficiency of this paper is pointed out, and a vision for further research on efficiency is put forward.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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