提升广西快递业发展的战略思路研究

发布时间：2018-01-09 12:38

本文关键词：提升广西快递业发展的战略思路研究　出处：《广西师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着电子商务的迅速发展,快递业已融入人们的生活,成为改变人们生活购物方式的重要助推剂,广西经济水平和人民物质生活的提高,对快递业的服务质量提出了更高的要求,政府如何完善法律体系,加强对快递业的监管力度,快递企业如何创新改善自身经营管理模式,提高从业人员的服务水平,成为了影响广西快递业发展的决定性因素。2014年,中国快递正式进入了“百亿”时代,中国快递市场以140亿件的规模跃居世界第一,在这样的背景下,全面系统地评估广西快递业的发展水平、发展能力、发展质量、普及程度,描述动态发展过程,科学评估未来的发展趋势,诊断出影响发展的主要问题是迫切需要的。本文总结了国内、国外和广西壮族自治区快递业发展和研究现状,结合广西壮族自治区的交通、经济、文化等特点,通过文献研究、调研、数据分析等方法系统研究了广西快递业的行业现状和所面临的问题,为针对广西快递业发展相关措施建议的提出建立了基础。通过构建柯布-道格拉斯函数模型,以广西壮族自治区的相关统计年鉴资料为依据,研究了快递业对广西壮族自治区的经济影响,通过对数据的处理,可以直观的看出快递业对广西经济有一定的促进作用,相关性分析结果也证明了这一结论的可靠性。基于研究广西快递业发展的现存问题,通过问卷设计,以问卷调查的方式客观了解广大群众对快递业的意见,走访了桂林市、南宁市、北海市、柳州市等地区商场、学校、社区、郊区和农村,发放了513份问卷,以问卷调查结果为基础研究了快递业的针对性策略,旨在为政府政策的制定和快递企业完善管理模式提供参考。通过考察广西壮族自治区的国有、民营、外资快递企业的管理结构、业务收入、服务水平,利用SWOT分析法研究了区内的国有、民营、外资快递企业的优势、劣势、机会和威胁,为广西快递企业把握当下和未来的发展趋势,提供了参考依据。电子商务的普及和广西地区的经济的高速发展,给快递业提供了巨大的市场,同时快递业的发展也带动了生产和消费,广西快递业正呈现出多元的发展方向。尽管快递业呈现出对社会、经济发展较高的促进作用,但不可否认广西快递业发展不平衡、生产管理模式落后、整体服务水平较低的现实。如何实现资源的优化配置,完善快递业的法律体系和监管环境,提高快递从业人员专业化水平和服务质量,从而使广西快递业更好地拉动经济增长、服务人民群众、提高市场竞争力,不论是政府决策制定者、企业管理者、快递业研究人员和广大从业人员,都还要付诸行动和努力。
[Abstract]:With the rapid development of electronic commerce, express delivery has been integrated into people's life, become an important booster to change people's way of life and shopping, the economic level of Guangxi and the improvement of people's material life. To express the service quality of the industry put forward higher requirements, the government how to improve the legal system, strengthen the supervision of the express industry, express enterprises how to innovate and improve their own management model. Improving the service level of practitioners has become a decisive factor affecting the development of Guangxi express industry. In 2014, China Express formally entered the "tens of billions" era. Chinese express market ranks first in the world with a scale of 14 billion pieces. Under this background, the development level, development ability, development quality and popularity of Guangxi express industry are comprehensively and systematically evaluated. Description of the dynamic development process, scientific evaluation of future development trends, diagnosis of the main problems affecting the development of the urgent need. This paper summarizes the domestic, foreign and Guangxi Zhuang Autonomous region express industry development and research status. Combined with the characteristics of transportation, economy and culture of Guangxi Zhuang Autonomous region, the paper systematically studies the present situation and problems of Guangxi express industry through literature research, investigation, data analysis and other methods. Through the construction of Cobb-Douglas function model, based on the relevant statistical yearbooks of Guangxi Zhuang Autonomous region as the basis. The paper studies the economic impact of express delivery industry on Guangxi Zhuang Autonomous region, through the processing of data, we can directly see that express delivery industry has a certain role in promoting Guangxi economy. The results of correlation analysis also prove the reliability of this conclusion. Based on the study of the existing problems of the development of express delivery industry in Guangxi, through the questionnaire design, objective understanding of the opinions of the general public on the express industry by questionnaire. Visited Guilin City, Nanning City, Beihai City, Liuzhou City and other areas of shopping malls, schools, communities, suburbs and rural areas, distributed 513 questionnaires, based on the results of the survey to study the targeted strategies of the express delivery industry. By investigating the management structure, business income and service level of state-owned, private and foreign express delivery enterprises in Guangxi Zhuang Autonomous region. This paper studies the advantages, disadvantages, opportunities and threats of the state-owned, private and foreign-funded express delivery enterprises in the region by using the SWOT analysis method, so as to grasp the current and future development trends for Guangxi express delivery enterprises. The popularization of electronic commerce and the rapid development of Guangxi economy provide a huge market for the express delivery industry, and the development of the express delivery industry also drives the production and consumption. Guangxi express industry is showing a diversified development direction. Although express delivery industry has a higher role in promoting social and economic development, it is undeniable that Guangxi express industry development is unbalanced, production management model is backward. The reality of low overall service level. How to achieve optimal allocation of resources, improve the legal system and regulatory environment of express delivery industry, improve the professional level of express workers and service quality. So that Guangxi express industry can better stimulate economic growth, serve the people, improve market competitiveness, regardless of government policy makers, enterprise managers, express industry researchers and the broad masses of practitioners. Must also put into action and effort.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.27

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