新媒体企业知识型员工离职因素研究

发布时间：2018-01-14 10:05

本文关键词：新媒体企业知识型员工离职因素研究　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的迅猛发展和科学技术水平的进步,从报纸、杂志、电视等传统媒体到网站、微博、微信等新媒体的广泛应用,互联网行业正在飞速成长,新媒体企业也越来越多,竞争日趋激烈,人才已然成为新媒体企业的核心竞争力。新媒体企业多是知识型员工,他们利用所拥有的知识资本和专业能力提供劳动力,对企业经营和发展起着重要作用。也正因为如此,他们更加追求自我价值的实现,当他们在自己所服务的企业中看不到个人更好的发展前景时,便会离职去追求新的更好的发展。一个企业知识型员工的不断流失,不仅会增加企业的成本,影响在职员工的士气,也会降低企业的竞争能力,不利于企业人员管理。所以调查分析员工离职的因素并提出相应的管理对策,从而降低员工离职率,具有重要意义。区别于以往对国有企业和民营企业员工离职的研究,本文以近几年流失率最高之一的新媒体企业知识型员工为研究对象,采取结合理论研究、问卷调查和实例探讨等方法,总结国内外学者对员工流失影响因素的研究,主要有环境因素、外部机会、内部因素、工作满意度、薪酬、晋升等方面。本文通过运用员工离职的相关理论和模型,分析新媒体企业特征、发展趋势以及知识型员工特点、职业素质,采用问卷调查方法收集数据,使用统计软件分析数据,从企业外部、组织内部和个人因素三个层面分析新媒体企业知识型员工离职的10个主要原因,外部因素有政策和社会竞争,个人因素有个人发展、工作压力和个人特征,企业内部原因中管理制度、人际环境、工资待遇、培训升迁机会、职业选择、企业文化等方面不够完善。通过离职因素调查的真实数据分析离职影响因素后,指出离职给企业带来的不利影响并提出减少互联网环境下新媒体企业知识型员工离职的管理对策,从健全管理制度、加强员工培训、改善人文环境、提高薪酬激励、开拓职业生涯管理、建设企业文化等方面留住知识型员工,降低企业员工的高离职率。本文采取实证研究,探讨离职对策的实际应用效果。以新媒体Z企业为例,介绍企业和员工离职情况,方法采取离职访谈和调研,分析影响Z企业员工离职的因素,并结合企业实际提出了几点改进建议,之后对改善对策的实施效果进行评价。不仅对改善Z企业离职率有所帮助,而且对整个新媒体企业知识型员工离职管理也提供借鉴和参考。
[Abstract]:With the rapid development of economy and the progress of science and technology, the Internet industry is growing rapidly from traditional media such as newspaper, magazine, TV to website, Weibo, WeChat and other new media. New media enterprises are more and more, competition is becoming increasingly fierce, talent has become the core competitiveness of new media enterprises. New media enterprises are mostly knowledge workers. They make use of their intellectual capital and professional ability to provide labor force, which plays an important role in the operation and development of enterprises. Because of this, they are more pursuing the realization of self-worth. When they do not see a better personal development prospects in the enterprises they serve, they will leave to pursue new and better development. The continuous loss of knowledge workers in an enterprise will not only increase the cost of the enterprise. Affect the morale of in-service employees, but also reduce the competitiveness of enterprises, is not conducive to the management of enterprise personnel. So the investigation and analysis of the factors of staff turnover and put forward the corresponding management measures, so as to reduce the rate of staff turnover. Different from the previous research on employee turnover in state-owned enterprises and private enterprises, this paper takes the knowledge workers of new media enterprises, one of the highest turnover rate in recent years, as the research object, and adopts the combination theory research. Questionnaire survey and case study, summed up the domestic and foreign scholars on the factors affecting employee turnover, mainly environmental factors, external opportunities, internal factors, job satisfaction, compensation. Through the use of relevant theories and models of employee turnover, this paper analyzes the characteristics of new media enterprises, development trends and the characteristics of knowledge workers, professional quality, the use of questionnaires to collect data. Using the statistical software to analyze the data, from the external, internal and personal factors to analyze the new media enterprise knowledge staff turnover of 10 main reasons, external factors are policy and social competition. Personal factors include personal development, job pressure and personal characteristics, internal management system, interpersonal environment, salary, training opportunities, career choices. Corporate culture and other aspects are not perfect. Through the real data of turnover factors survey analysis of factors affecting turnover. This paper points out the adverse effects of turnover on enterprises and puts forward some management countermeasures to reduce the turnover of knowledge workers in new media enterprises under the Internet environment, from improving the management system, strengthening staff training, and improving the humanistic environment. Improve salary incentive, develop career management, build corporate culture and other aspects to retain knowledge workers, reduce the high turnover rate of employees. This paper adopts empirical research. This paper discusses the practical application effect of turnover countermeasures. Taking Z enterprise as an example, the paper introduces the situation of turnover of enterprises and employees, and analyzes the factors that affect the turnover of employees in Z enterprise by means of exit interview and investigation. Combined with the actual situation of enterprises, this paper puts forward several suggestions for improvement, and then evaluates the implementation effect of the improvement countermeasures, which is not only helpful to improve the turnover rate of Z enterprises. And to the whole new media enterprise knowledge staff turnover management also provides the reference and the reference.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206-F;F272.92

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