我国家电企业国际化影响因素研究

发布时间：2018-01-17 20:16

本文关键词：我国家电企业国际化影响因素研究　出处：《甘肃政法学院》2017年硕士论文　论文类型：学位论文

【摘要】：世界经济一体化大环境下,不同国家的企业都在积极参与国际分工与协作,加快国际化经营的步伐。我国家电企业正在改变以往的贴牌代工模式,向世界各国全力输出本国自有品牌,主要以兼并收购的方式进一步开拓国际市场,通过海外布局实现全球化拓展。国际化已经成为企业提升创新能力,扩大经济规模所必不可少的战略。目前中国经济进入“新常态”,经济不景气使得国内家电市场增长动力不足,对外贸易成为家电企业新的利润增长点,开辟海外市场,拓展海外业务,成为企业培育新的竞争优势的必然选择。事实上,中国是世界家电大国,家电行业作为我国经济发展重要行业,在企业“走出去”的过程中,我国遵循对外贸易和投资的发展规律,让家电行业这种具有剩余生产能力的行业率先走出国门,很早就开始国际化道路的探索,并在全世界的出口市场中一直占据重要地位。此外,在当前国际和国内形势下,不少家电企业纷纷“走出去”,世界市场份额不断增长,这使得不少家电企业在国际市场的拓展中获利,国际化经营的趋势愈加明显,走出国门,谋求更广阔的发展空间势在必行。基于此,为早日实现到2020年成为全球家电强国的目标,深入研究影响我国家电企业的国际化的各方面因素,促进家电企业更好的利用全球资源,实现国际化,就显得十分有必要。本文旨在对我国家电企业国际化的环境层面和企业层面的影响因素进行探讨,以此为依据,为家电企业国际化战略的实施提出有参考价值的建议。文章首先系统介绍了国内外学者关于企业国际化的概念、不同层面上的影响因素以及国际化理论的研究现状和成果;其次从环境层面阐明了影响我国家电企业国际化的三方面的因素:即宏观环境、产业环境和微观环境因素,找到了家电企业在全球范围内经营的有利和不利的条件,然后以对相关理论和重要文献的总结为基石,重点从企业层面来探讨特定优势、企业的财务绩效以及公司规模对家电企业国际化的影响程度。主要选取沪深A股上市的,2013-2015年连续三年披露国际化业务数据的52家家电企业的相关数据作为研究样本,提出相应的假设并构建实证模型,运用SPSS统计软件对企业特定优势(研发、营销)、企业规模和企业绩效的替代变量进行相关和回归分析,得出实证结论。最后在环境层面和企业层面影响因素的分析基础上,提出我国家电企业国际化的建议,同时也希望可以对我国其他企业的国际化经营提供一定的借鉴。
[Abstract]:Under the environment of world economic integration, the enterprises of different countries are actively participating in the international division of labor and cooperation to speed up the pace of international operation. To export their own brands to all countries in the world, mainly to further develop the international market by means of mergers and acquisitions, and to achieve globalization through overseas distribution. Internationalization has become an enterprise to enhance its innovation ability. At present, China's economy has entered the "new normal", the economic depression has made the domestic appliance market growth power is insufficient, foreign trade has become a new profit growth point of household appliance enterprises. Opening up overseas markets and expanding overseas business has become the inevitable choice for enterprises to cultivate new competitive advantages. In fact, China is a large country of household appliances in the world, and the household appliance industry is an important industry in the economic development of our country. In the process of "going out", our country follows the law of development of foreign trade and investment, and let the household appliance industry, which has surplus productive capacity, go out of the country first, and begin to explore the road of internationalization very early. In addition, in the current international and domestic situation, many household appliance enterprises have "go out", the world market share continues to grow. This makes a lot of household electrical appliances enterprises in the international market expansion profit, the trend of international business increasingly obvious, go abroad, seek a broader space for development is imperative. Based on this. In order to realize the goal of becoming a global household appliance power by 2020, the factors affecting the internationalization of Chinese household appliance enterprises are deeply studied to promote the appliance enterprises to make better use of global resources and realize internationalization. The purpose of this paper is to explore the environmental and enterprise aspects of the internationalization of household appliance enterprises in China. This paper puts forward some valuable suggestions for the implementation of internationalization strategy of household appliance enterprises. Firstly, this paper systematically introduces the concept of enterprise internationalization of domestic and foreign scholars. The influence factors of different levels and the current situation and achievements of internationalization theory; Secondly, from the environmental level, this paper clarifies the three factors that affect the internationalization of Chinese household appliance enterprises: macro environment, industrial environment and micro environmental factors. Find out the favorable and unfavorable conditions for household appliance enterprises to operate in the global scope, and then based on the summary of relevant theories and important literature, focus on the enterprise level to explore the specific advantages. The financial performance of enterprises and the impact of company size on the internationalization of household appliances enterprises. The main selection of Shanghai and Shenzhen A-share listing. The related data of 52 household appliance enterprises which disclosed international business data for three consecutive years from 2013 to 2015 are used as research samples to put forward the corresponding assumptions and to construct empirical model. Using SPSS statistical software, the correlation and regression analysis of the enterprise specific advantages (R & D, marketing, enterprise size and enterprise performance) are carried out. Finally, on the basis of the analysis of the factors affecting the environment and the enterprise level, the author puts forward some suggestions on the internationalization of the household appliance enterprises in China. At the same time, we also hope to provide some reference for the international management of other enterprises in China.
【学位授予单位】：甘肃政法学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F125

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