B研究所宇航产品的国际市场开发策略研究

发布时间：2018-01-19 07:13

本文关键词： 宇航国际市场市场研究发展战略　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：军工科研院所是中国科技发展建设过程中诞生的一个特殊产物。它诞生自计划经济时代,是举国体制中发展综合国力的有生力量。随着中国改革开放和市场经济发展,军工科研院所不可避免的需要进行市场化转型。这个转型过程是复杂而困难的,同时也是一个漫长的过程。像B研究所一样在转型过程中的机构,它既有高校、学院等事业单位的特征,又需要把自己定位为一个高科技、高端制造的企业。B研究所成立于20世纪50年代,是一家历史悠久的具有军工背景的研究所,主要从事宇航高端仪器研制。研究所的主要产品是光学遥感卫星,主要应用于资源勘查、气象观测、环境监视、灾害防护等民用领域。近几年,随着国家国防工业改革,B研究所感受到了巨大的市场竞争压力,国家投入逐年下调,“吃皇粮”的好日子已经不再,研究所迫切面临转型。在市场化转型期间,B研究所开始评估开拓国际市场的可行性。通过几十年的积累,B研究所的技术水平在国际市场具有一定竞争力,但是同时也存在产品成本过高等问题。本文分析了B研究所自身的特点,研究了B研究所在国际市场开发工作开展的情况和遇到的问题;从宏观上调查了国际遥感卫星市场市场的总体情况和市场竞争环境;通过搜集主流卫星制造商的发展规划,统计了未来10年遥感卫星市场的容量;以具有突出代表的企业为案例对国际宇航市场的商业模式进行了研究;最后通过SWOT分析,尝试为B研究所制定了国际发展战略。
[Abstract]:Military research institutes are a special product of the development and construction of science and technology in China, which was born in the era of planned economy. With China's reform and opening up and the development of the market economy, military research institutes inevitably need to carry out market-oriented transformation. This process is complex and difficult. At the same time, it is also a long process. Like B Institute in the process of transformation, it not only has the characteristics of institutions such as colleges and universities, but also needs to position itself as a high-tech. High-end manufacturing enterprise. B Institute was established in 1950s, is a long history of military industry background of the Institute. The main products of the institute are optical remote sensing satellites, which are mainly used in the fields of resources exploration, meteorological observation, environmental monitoring, disaster prevention and other civil fields. As the National Defense Industry Reform Research Institute feels the tremendous pressure of market competition, the national investment is declining year by year, and the good days of "eating king's grain" are no longer there. The research institute is facing the transformation urgently. During the period of market-oriented transformation, the B Research Institute began to evaluate the feasibility of developing the international market. Through decades of accumulation, the technological level of the B Research Institute has a certain degree of competitiveness in the international market. But at the same time, there are some problems such as too high product cost. This paper analyzes the characteristics of B Research Institute, and studies the situation and problems encountered by B Research Institute in the international market development. The overall situation and market competition environment of the international remote sensing satellite market are investigated from the macro perspective. Through collecting the development plan of mainstream satellite manufacturers, the capacity of remote sensing satellite market in the next 10 years is counted. The business model of the international aerospace market is studied with the outstanding representative enterprises as a case. Finally, through SWOT analysis, the author tries to draw up the international development strategy for B Institute.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4

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