全域旅游背景下重庆市区域旅游产业融合模式研究

发布时间：2018-02-11 16:15

本文关键词： 全域旅游旅游产业融合灰色关联分析价值链　出处：《重庆师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：重庆市旅游总收入逐年增加,结合重庆市全域旅游建设背景,为更大发挥旅游产业的带动力,有必要进一步创新旅游产业融合模式。重庆市行政范围广,旅游资源丰富,市场吸引力强,近年来已经成为国内热门旅游目的地。在国家旅游局深入推进全域旅游示范区建设和互联网浪潮的推动下,如何优化旅游产业融合结构、创新旅游产业融合模式,创新旅游产品,提升重庆市旅游产业综合竞争力,是当下急需解决的问题。要借助重庆市智慧旅游建设的实施,巩固旅游产业融合发展成果,挖掘旅游产业与相关产业的融合潜力,综合考虑重庆市五大功能区划分因素,以延长旅游产业链、完成旅游产业融合模式的升级转变为目标,找到旅游业与其他产业更多的契合点,多产业协同健康发展。因此需要重庆市全域旅游创建的基础上,需要对重庆市旅游产业融合模式及发展现状进一步研究,推动重庆市经济全面发展,本文以全域旅游为背景,从产业融合的角度出发,第一,研究重庆市旅游产业融合发展现状,选取重庆市旅游产业融合模式案进行分析,发现存在旅游产品同质化、市场定位不精准,以及旅游营销方式和手段不足等问题,提出旅游产业需要进一步融合发展;第二,研究全域旅游下重庆市发展旅游产业融合的必要性与可行性,认为旅游产业融合是产业发展的必然选择,提出通过智慧旅游实现全域旅游,借助互联网营销打造“旅游+”平台等对策建议。第三,对重庆市近六年旅游总收入和相关行业的灰色关联度进行测算,得出重庆市旅游产业收入在与住宿餐饮、消费零售融合方面,仍有提升空间,与农业和工业融合潜力最大;第四,结合重庆市五大功能区划分,基于四维价值链分析模型,构建适合各功能区的旅游产业融合发展模式。第五,提出全域旅游下重庆市旅游产业发展建议:避免旅游产品开发同质化,增强旅游产业竞争力;智慧旅游与“旅游+”共进,助力产业融合发展;创新旅游产业融合形式,挖掘产业融合潜力;注重区域功能与资源禀赋,合理引导旅游发展。本文的创新点体现在研究视角、研究方法等方面。以全域旅游为背景,对相关名词进行总结,对概念进行梳理界定;结合灰色关联理论,运用统计数据测算重庆市旅游产业与相关产业融合的灰色关联度,研究重庆市旅游产业融合程度与发展潜力;同时选择重庆市特色旅游融合案例,对重庆市旅游产业与其他产业的融合发展模式进行研究,以分析案例或开发现状提出目前存在的主要问题。本文通过对重庆市旅游产业融合发展现状分析,进而研究全域旅游下了重庆市旅游产业融合发展的必要性与可行性,最后对重庆市旅游产业融合发展潜力,以及基于功能区划分的旅游产业融合发展模式选择进行研究,以期能为重庆市创新旅游产业融合模式,实现全域旅游提出建议。
[Abstract]:The total tourism income of Chongqing is increasing year by year. In order to give full play to the driving force of tourism industry, it is necessary to further innovate the mode of tourism industry convergence. The market is so attractive that it has become a popular tourist destination in China in recent years. Under the impetus of the National Tourism Administration to promote the construction of the national tourism demonstration zone and the Internet wave, how to optimize the structure of tourism industry convergence, Innovation of tourism industry convergence mode, innovation of tourism products and promotion of the comprehensive competitiveness of Chongqing tourism industry are the problems urgently needed to be solved at the moment. It is necessary to consolidate the achievements of tourism industry integration and development with the help of the implementation of Chongqing's intelligent tourism construction. In order to extend the tourism industry chain and complete the upgrading and transformation of tourism industry convergence mode, the paper excavates the potential of tourism industry integration with related industries, and comprehensively considers the dividing factors of five major functional areas in Chongqing to extend the tourism industry chain and complete the upgrading and transformation of tourism industry convergence mode. In order to find more convergence points between tourism and other industries and to develop multi-industries in a coordinated and healthy manner, it is necessary to further study the integration mode and development status of tourism industry in Chongqing on the basis of the establishment of tourism in the whole region of Chongqing. In order to promote the overall development of Chongqing's economy, this paper takes the global tourism as the background, from the angle of industrial convergence, first, studies the present situation of Chongqing's tourism industry convergence, and selects the Chongqing tourism industry convergence model case to analyze. It is found that there are some problems such as homogenization of tourism products, inaccurate market positioning and insufficient methods and means of tourism marketing. It is pointed out that the tourism industry needs to be further integrated and developed; second, This paper studies the necessity and feasibility of developing tourism industry amalgamation in Chongqing under the condition of global tourism, thinks that tourism industry convergence is the inevitable choice of industry development, and puts forward the idea of realizing global tourism through intelligent tourism. With the help of Internet marketing to create a "tourism" platform and other countermeasures. Third, the total income of Chongqing tourism and the grey correlation degree of related industries in the past six years are calculated, and the income of Chongqing tourism industry is found to be related to accommodation and catering. In terms of consumer retail convergence, there is still room for improvement, with the greatest potential for integration with agriculture and industry. 4th, based on the four-dimensional value chain analysis model, combined with the five functional areas of Chongqing, This paper constructs the integrated development model of tourism industry suitable for each functional area. 5th, and puts forward some suggestions for the development of Chongqing tourism industry under global tourism: avoiding the homogeneity of tourism product development, enhancing the competitiveness of tourism industry, advancing intelligent tourism and "tourism" together. Promoting the development of industry convergence; innovating the form of tourism industry convergence and tapping the potential of industry convergence; paying attention to regional function and resource endowment, reasonably guiding tourism development. Research methods and other aspects. Based on the background of global tourism, summed up the relevant nouns, combed and defined the concept; combined with the grey correlation theory, using statistical data to calculate the integration of tourism industry and related industries of Chongqing gray correlation degree, This paper studies the degree and development potential of Chongqing's tourism industry, and studies the development model of Chongqing's tourism industry and other industries by choosing the case of Chongqing's characteristic tourism integration. This paper analyzes the present situation of tourism industry convergence in Chongqing, and then studies the necessity and feasibility of the integration development of tourism industry in Chongqing under the condition of global tourism. Finally, the paper studies the development potential of tourism industry convergence in Chongqing and the choice of tourism industry convergence development model based on the division of functional areas, in order to provide suggestions for Chongqing to innovate tourism industry convergence model and realize tourism in the whole region.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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