泉州理工学院会展应用人才培养策略研究

发布时间：2018-03-13 10:46

本文选题：泉州会展　切入点：高等职业教育　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：《促进展览业改革发展实施方案》指出泉州要努力打造成福建省展览业代表城市。泉州会展的发展,促进相关产业发展获得经济效益,还伴随着无法估量的社会效益。会展产业的发展与会展人才息息相关,李克强强调在“互联网十”理念下引导下,会展教育要能有效地结合和切换做中学和学中做。在移动互联网环境下学生可以选择多种模式进行个性化高效的学习。根据招生数据显示目前泉州仅有华侨大学开设会展经济与管理专业进行会展人才的培养,其他泉州高校仅是开设会展方向相关选修课程。利用移动互联网促进泉州理工学院高职会展专业应用人才的培养,促使高职毕业生更快地进入泉州会展行业角色,进行会展服务。本文利用文献检索法查找相关文献、会展行业发展报告、政府报告、展览业改革发意见、统计数据等,编制相应的问卷进行调查,结合访谈确定泉州理工学院人才培养的需求及现状,新设会展专业与现有专业进行应用人才培养都会面临培养定位错位、招生困难、课程设置不合理、教材过时老旧、师资短缺、实践教学没落地、就业方向偏离以及移动互联网环境下人才培养的转型问题。对中外及国内不同地区会展人才培养进行对比分析,结合问卷总结会展人才培养经验。最后从软硬件两大方面泉州理工学院会展应用人才培养对策建议:确定内涵发展的人才培养方案,全员招生,加强课程和教材建设,强化师资队伍的建设,EQM监控反哺教学,践教学条件建设及组织管理,强调学生主体性学习促进就业,移动互联网服务会展教学,促进会展人才全面发展,服务泉州会展发展。移动互联网环境下泉州理工学院会展应用人才培养,除了开设该专业存在软硬件方面的不足,在后续培养过程中,还有会出现更多其他更为具体细致又棘手的问题,特别是云计算、大数据、物联网等将在会展业普遍应用,改变服务方式,提高服务效率和质量的同时,也给会展教育带来更大的挑战。互联网教育无法取代传统教育,如何进行教育改革促进二者协调发展,培养优质人才服务会展市场,这也值得思考。
[Abstract]:The Plan for promoting the Reform and Development of the Exhibition Industry points out that Quanzhou should strive to become a representative city of the exhibition industry in Fujian Province. The development of the exhibition industry in Quanzhou will promote the development of related industries and obtain economic benefits. Accompanied by incalculable social benefits, Li Keqiang stressed that the development of the exhibition industry is closely related to the talents of the exhibition industry, under the guidance of the "Internet Ten" concept. Convention and exhibition education should be able to effectively combine and switch between learning and learning. In the mobile Internet environment, students can choose a variety of models for personalized and efficient learning. According to enrollment data, Quanzhou only has overseas Chinese University at present. Setting up a major in exhibition economy and management to train exhibition talents, Other Quanzhou colleges and universities are only offering elective courses related to exhibition direction. Using mobile Internet to promote the cultivation of applied talents in higher vocational exhibition major of Quanzhou University of Technology, and to promote the graduates of higher vocational education to enter the role of exhibition industry in Quanzhou more quickly. This article uses literature retrieval method to find relevant documents, exhibition industry development report, government report, exhibition industry reform, statistical data, etc., and compile the corresponding questionnaire for investigation. Based on the interview, the author determines the demand and present situation of personnel training in Quanzhou Polytechnic University. Both the new exhibition specialty and the existing major will face the problems of training orientation, difficulty in recruiting students, unreasonable course setting, outdated and old teaching materials. The shortage of teachers, the failure of practical teaching, the deviation of employment direction and the transformation of talent training in mobile internet environment. Finally, from the two aspects of software and hardware, Quanzhou University of Science and Technology, the countermeasures and suggestions of the application of personnel training: to determine the connotation of the development of talent training program, recruit students, strengthen the curriculum and teaching materials construction, To strengthen the construction of teaching staff, to strengthen EQM monitoring and feedback teaching, to implement the construction of teaching conditions and organizational management, to emphasize students' subjective learning, to promote employment, to provide mobile Internet service for exhibition teaching, and to promote the all-round development of exhibition talents. Service Quanzhou exhibition development. In the mobile Internet environment, Quanzhou Polytechnic Institute of Technology exhibition application talent training, in addition to the opening of the major in software and hardware deficiencies, in the subsequent training process, There will also be more specific and thorny issues, especially cloud computing, big data, and the Internet of things, which will be widely used in the convention and exhibition industry, changing service methods, and improving service efficiency and quality at the same time. Internet education can not replace the traditional education. How to carry out educational reform to promote the harmonious development of the two and train high-quality talents to serve the exhibition market is also worth thinking about.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G712;F713.83-4

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