基于分享工资理论的山水旅行社导游薪酬激励机制研究

发布时间：2018-03-20 05:38

本文选题：分享工资　切入点：山水旅行社　出处：《安徽财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：导游薪酬激励在旅游企业留住优秀导游人才过程中占据着极其重要的地位,据国家旅游局统计数据显示,2013年旅游企业、导游服务机构所属导游员分别为275239人和462481人,分别占全国导游员总数的37.31%和62.69%。目前市场上大多数的兼职导游既无基本工资又无劳务费;大多数旅游企业对在职的导游实行不同的工资制度。2013年,中青旅提出“诚信热情、专业精熟的导游员是消费者快乐旅游的关键因素。优秀导游人才的流失,将是旅游行业的最大损失”,同时推出《导游激励计划》,旨在通过导游薪酬体系调整及KPI考核内容的改变来提高中青旅一线导游收入,激励导游工作激情,留住优秀的导游人才。随着社会经济的发展,结合导游自由工作性质,分享工资理论在导游薪酬激励模式的建立对导游优秀人才的去留具有极其重要的意义。文章通过引入分享工资理论,将其理论与模型应用于导游薪酬体系构建中,文章首先对薪酬及薪酬激励理论与分享工资理论进行了系统介绍,文章通过多方面调查得到数据,验证低薪弱激励现象在我国导游职业中普遍存在,山水旅行社也不例外,对此引致的危害进行多角度剖析,在此基础上对分享工资形成导游薪酬激励机制的企业内部制度设计,提出分享工资理论在山水旅行社导游薪酬激励体系中的建设和优化设计,并就薪酬设计中引入改理念,形成针对企业发展需要的薪酬设计制度。
[Abstract]:The incentive of tour guide salary plays an extremely important role in the process of retaining excellent tour guides in tourism enterprises. According to the statistics of the National Tourism Administration, in 2013, the tourist guides of tour enterprises and tour guides owned by tour guide service organizations were 275239 and 462481, respectively. At present, most part-time tour guides in the market have neither basic salary nor labor fee; most tourism enterprises implement different wage systems for on-the-job tour guides. In 2013, China Youth Tours put forward "sincerity and enthusiasm," Professional guides are the key factors for consumers to travel happily. "it will be the biggest loss for the tourism industry." at the same time, the guide incentive plan was launched, which aims to increase the guide income and stimulate the tour guide's passion through the adjustment of the tour guide's salary system and the change of the content of the KPI examination. With the development of social economy and the nature of tour guide's free work, The theory of sharing salary is of great significance to the establishment of incentive model of tour guide compensation. This paper applies the theory and model of sharing salary to the construction of tour guide compensation system by introducing the theory of sharing salary. Firstly, the paper systematically introduces the theory of salary and salary incentive and the theory of sharing salary. Through the investigation of various aspects, the paper obtains the data, and verifies that the phenomenon of low pay weak incentive exists generally in the tour guide profession of our country, and the landscape travel agency is no exception. On the basis of the analysis of the harm caused by this, the paper designs the internal system of the incentive mechanism of tour guide compensation for sharing salary, and puts forward the construction and optimization design of the theory of sharing salary in the incentive system of tour guide compensation of Shanshui travel agency. The paper also introduces the idea of salary reform to form a salary design system for the development of enterprises.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.6;F272.92

【参考文献】