台湾大型体育场馆运营研究

发布时间：2018-03-25 08:23

本文选题：台湾　切入点：大型体育场馆　出处：《安徽工程大学》2017年硕士论文

【摘要】：随着我国经济蓬勃发展,亚运会、奥运会等众多大型体育赛事在我国成功举办,伴随而来的是大型体育场馆兴建热潮,毕竟大型体育场馆是大型体育赛事最重要的载体。然而,大型体育场馆投资规模大、运营管理复杂、维护成本高,成为了各级政府需要面对的问题。本研究通过阅读相关文献资料,梳理了台湾大型体育场馆的发展历史和政策文本,通过对台北小巨蛋和高雄现代化综合体育馆进行实地考察,对相关专家、工作人员进行访谈,总结了台北小巨蛋的经营管理所历经的三个阶段,高雄市现代化体育馆的融资与运营模式,统计了台北小巨蛋和高雄现代化综合体育馆的收支情况、场馆的使用率。希望通过以上对台湾大型体育场馆的运营研究,能够对其运营的经验进行总结,丰富我国大型体育场馆的运营管理研究的理论知识,为大型体育场馆的运营者和监督者提供借鉴和参考。本研究立足于分析台湾大型体育场馆的融资与经营、运营与管理、公益性与营利性。得出以下结论:第一,台湾大型体育场馆场馆的融资,对于其建成后的经营模式具有重要的影响,根据场馆的所有权、经营权、经营权、决策权的不同归属,台湾大型体育场馆的经营模式可分为所有权和经营权分离的一元制模式、所有权和经营权分离的二元制经营模式,以及经营权和所有权统一的二元制经营等多种经营管理模式。第二,台湾大型体育场馆的运营,在不同经营者角色的影响下,呈现出刚性管理和弹性管理两种不同的特性,在以政府部门为主导的管理下,呈现出刚性管理的特性,民间企业公司运营时,则更具弹性。第三,在不同的经营者的影响下,台湾大型体育场馆的公益性和营利性呈现不同的平衡状态,企业经营时,更多以赢利性作为考量,以提升场馆的使用率,增加举办活动次数,来增加场馆的收入,公营模式下,台湾大型体育场馆体现出更多的公益性。基于此,本研究提出以下建议:第一,大型体育场馆的建设融资与赛后运营高度相关,甚至可以说融资模式决定经营模式。因此,政府投资兴建的大型体育场馆强调公益性,社会资本投资兴建的大型体育场馆注重盈利性。第二,即使是政府投资兴建的大型体育场馆也可以采用委外运营、合同承包等多元化经营模式。但是,仍然要将公益性至于首位,通过设置免费或优惠使用场馆日数的手段,降低民众使用场馆的成本。此时,政府部门只需加强对场馆运营的监管,防止出现场馆整体运营走向的偏差。第三,我国大型体育场馆应尽可能采用多元化融资模式,通过PPP模式吸引民间资本投资,激发民间资本活力,减轻公共财政的负担,出台PPP模式保障政策,确保社会资本获利。改变我国大型体育场馆刚性的管理模式,不断调整自身的组织和管理结构,灵活应对个体诉求和市场需求的变化。
[Abstract]:With the booming economy of our country, the Asian Games, the Olympic Games and many other large-scale sports events have been successfully held in China, accompanied by a boom in the construction of large-scale sports venues, after all, large-scale sports venues are the most important carrier of large-scale sports events. However, Large-scale stadiums and gymnasiums have a large scale of investment, complex operation and management, and high maintenance costs, which have become the problems that governments at all levels have to face. This study combs the history and policy texts of the development of large-scale stadiums and gymnasiums in Taiwan by reading the relevant literature. Through on-the-spot inspection of Taipei Grand Arena and Kaohsiung Modern Comprehensive Stadium, and interviews with relevant experts and staff, this paper summarizes the three stages experienced by the Taipei small Egg Management Institute. The financing and operation mode of Kaohsiung's modernized gymnasium, the income and expenditure situation of Taipei Little Egg and the Kaohsiung Modern Comprehensive Gymnasium, and the utilization rate of the stadium are counted. I hope that through the above study on the operation of Taiwan's large sports venues, It can sum up the experience of its operation, enrich the theoretical knowledge of the research on the operation and management of large stadiums and gymnasiums in China. This study is based on the analysis of the financing and management, operation and management, public welfare and profitability of large stadiums and gymnasiums in Taiwan. The conclusions are as follows: first, The financing of large stadiums and gymnasiums in Taiwan has an important impact on their business model after completion. According to the ownership, management, management and decision-making power of the stadiums and gymnasiums, The operating mode of Taiwan's large-scale stadiums can be divided into the monolithic mode of separation of ownership and management rights, and the dual system mode of separation of ownership and management rights. Second, the operation of large stadiums and gymnasiums in Taiwan, under the influence of different operators' roles, presents two different characteristics: rigid management and flexible management. Under the management led by government departments, it presents the characteristics of rigid management, while private enterprises are more flexible when operating. Third, under the influence of different operators, The public welfare and profitability of Taiwan's large sports venues show a different balance. When enterprises operate, they take profit as a consideration, so as to enhance the utilization rate of the venues, increase the number of activities held, and increase the revenue of the stadiums. Under the public mode, Based on this, this study puts forward the following suggestions: first, the construction financing of large-scale stadiums and gymnasiums is highly related to the operation after the match, and it can even be said that the financing mode determines the business model. Large-scale stadiums and gymnasiums invested by the government emphasize public welfare, and large-scale stadiums invested by social capital focus on profitability. Second, even large-scale stadiums and gymnasiums built by the government can be operated outside the commission. Contract contracting and other diversified business models. However, we should still put public welfare as the first place, and reduce the cost of using the venues by setting up free or preferential means of using the venues for a number of days. At this time, The government only need to strengthen the supervision of the stadiums and gymnasiums to prevent the deviation of the overall operation of the stadiums. Third, the large stadiums and gymnasiums in our country should adopt the diversified financing mode as far as possible and attract private capital investment through the PPP model. To stimulate the vitality of private capital, to lighten the burden of public finance, to introduce the PPP mode of protection policy, to ensure the profit of social capital, to change the rigid management mode of large sports venues in China, and to constantly adjust its own organization and management structure. Flexible response to individual demands and changes in market demand.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G818

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